Donald Clarke

Whingeing about cinema and real life since 2009

Claudia Cardinale is on the Cannes poster

The 70th edition sides with a Cannes veteran for its ubiquitous image

Wed, Mar 29, 2017, 11:50

   

For the 60th edition, the Cannes Film Festival came up with a furiously busy poster that included a host of stars. We wondered if something similar might emerge for the 70th event that will be with us in just under two months. No, signore. This year’s image is a rather lovely shot of Claudia Cardinale in celebratory swirl. In recent years, the festival has leaned towards the movie-star option. Ingrid Bergman, Marilyn Monroe, Marcello Mastroianni and Faye Dunaway have all appeared on posters in the last decade. Last year, that sequence was broken with an enigmatic image from Jean Luc Godard’s Le Mepris.

“I am honoured and proud to be flying the flag for the 70th Festival de Cannes and delighted with this choice of photo.” Cardinale said. “It’s the image I myself have of the Festival, of an event that illuminates everything around. That dance on the rooftops of Rome was back in 1959. No one remembers the photographer’s name. I’ve also forgotten it. But this photo reminds me of my origins, and of a time when I never dreamed of climbing the steps of the world’s most famous cinema hall. Happy anniversary!”

You get very used to the Cannes poster when you’re at the event. It is everywhere. The images hang from lampposts and appear on merchandise. An enormous Claudia will loom over the Palais. So forgive attendees if they care what it looks like.

“She dances, she laughs, she lives!” the press release gushes. “Who better to symbolise the next Festival than Claudia Cardinale, the image of an adventurous actress, independent woman and social activist? Throughout the 12-days festival, the spirit of openness and welcome will infuse the Croisette – as it does every year – with pictures of a world that dares to look itself in the mirror, to stand proud and to speak out.”

This year’s festival runs from May 17th until May 28th. We are expecting new films by Todd Haynes, Sofia Coppola and Michael Haneke to appear in competition. Bookies will speculate as to whether that last director can become the first ever to take a third Palme d’Or. He will almost certainly go in as ante post favourite.

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