Donald Clarke

Whingeing about cinema and real life since 2009

The most annoying trailer of the month

There’s product placement galore in the trailer for the latest Owen Wilson and Vince Vaughn outing.

Thu, Apr 25, 2013, 16:51

   

Well, there’s a provocative headline. The Internship doesn’t look in any way remarkable. The high concept could easily have been sketched on the smallest of napkins: Vince Vaughn and Owen Wilson get jobs as interns at a major IT company. Everyone’s, like, much younger than they are. So, like, the boys make jokes about Flashdance and nobody understands what they are, like, talking about. It’s Old School with computers. There are, surely, worse things in heaven and earth.

YouTube Preview Image
What’s annoying is the outrageous product placement for Google. That is, indeed, the company at which our heroes end up. It’s slightly ludicrous when, in mainstream flicks, the protagonist types search options into some imaginary engine called CompFind or something. That convention is about as silly as the one that grants every fictional character a phone number beginning with “555″. But there is a happy medium. The product placement here is crazy. Maybe, the film will be a savage indictment of Google’s corporate practices. It’s possible (subtext: no, it isn’t). But the trailer just plays like a straight commercial. We all got a bit iffy when, in Cast Away, Tom Hanks kept standing next to FedEx packages, planes and dockets. That film did not, however, feature FedEx’s font throughout its advertising material. They really do that here. Watch the bleeding trailer and peruse the poster above.

Anyway, other search engines are available. Just type “search engine” into Google. Oh, blast. What have I said.

Sign In

Forgot Password?

Sign Up

The name that will appear beside your comments.

Have an account? Sign In

Forgot Password?

Please enter your email address so we can send you a link to reset your password.

Sign In or Sign Up

Thank you

You should receive instructions for resetting your password. When you have reset your password, you can Sign In.

Hello, .

Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.

Thank you for registering. Please check your email for the activation code.

We reserve the right to remove any content at any time from this Community, including without limitation if it violates the Community Standards. We ask that you report content that you in good faith believe violates the above rules by clicking the Flag link next to the offending comment or by filling out this form. New comments are only accepted for 10 days from the date of publication.