Donald Clarke

Whingeing about cinema and real life since 2009

Trailerspotting scowls at The Dictator

Am I alone in not finding the trailer for Sacha Baron Cohen’s new film particularly hilarious? When I spotted the lady breaking bricks with her bosoms a sudden, terrible realisation hit me. We now think of Sacha as the creator …

Sun, Mar 4, 2012, 22:59

   
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Am I alone in not finding the trailer for Sacha Baron Cohen’s new film particularly hilarious? When I spotted the lady breaking bricks with her bosoms a sudden, terrible realisation hit me. We now think of Sacha as the creator of the (to my mind) outrageously funny Borat and the fitful (but amusing) Bruno. But he also created the extraordinarily terrible Ali G Indahouse. That film really was bad enough to call up, for olders viewers, reminders of the films made from such TV series as On the Buses and Are You Being Served? during the 1970s. Nothing in this promo does anything to disabuse me of the notion that Sacha might be drifting back to the dark side.

Now, before anybody else says it, I will, once again, allow that you can’t tell all that much from trailers. But it is not unreasonable to expect that, when making such a beast, the producers extract some of their best jokes. Indeed, comedy is the genre whose trailers most often promise more than they can deliver. Remember, also, that the promo for Borat was one of the best ever released. By the time the film emerged, punters were gagging for that Asian loon.

I hope I’m wrong. But I do not approach the May 11th release with any great enthusiasm