We Want Sex
That’s got your attention. Hasn’t it? Hang on. I hope that header doesn’t attract lunatic amounts of Spam. Anyway, the subject under discussion is the bizarre retitling of Anglophone pictures when overseas. It seems as if Made in Dagenham, the …
That’s got your attention. Hasn’t it? Hang on. I hope that header doesn’t attract lunatic amounts of Spam. Anyway, the subject under discussion is the bizarre retitling of Anglophone pictures when overseas. It seems as if Made in Dagenham, the passable British comedy about car strikes in East London, is, indeed, being marketed under the title We Want Sex in Italy and Germany.
You thought I was making it up.
The phrase does, it is true, appear in Nigel Cole’s flick. The worst joke in the piece finds the strikers, female workers at Dagenham Ford, unveiling a banner with the words “We Want Sexual Equality”. Unfortunately, they only unravel it as far as the “x”. Barbara Castle, Labour’s formidable Employment secretary, peers out the window and, after executing a Three-Stooges double take, says: “Don’t we all, darling.” (Or words to that effect.) Ha ha ha! That’s so bloody funny.
Anyway, the good burghers of Frankfurt and Milan are surely in for a shock. I don’t know about you. But, if I go to a film called “We Want Sex”, I don’t expect to encounter a study of events leading up to the formation of the Equal Pay Act. Particularly when the poster features little else but ladies in skimpy dresses.
In all seriousness, you have to question the sanity of the European distributors. Aside from anything else, few genres have a more unlovely reputation than the British sex comedy. Perhaps Robin Askwith remains a sort of cult hero in Germany. Anything is possible. Perhaps the Teutonic version of Quentin Tarantino is, as we speak, organising a retrospective of Mary Millington pictures. Urgh! It’s a chilling thought. It seems, however, more likely that such a title will scare punters away.