Donald Clarke

Whingeing about cinema and real life since 2009

It’s up to you to defeat 3D.

This Friday, the great 3-D conflict continues when two new films are released in that format. Both Clash of the Titans and How to Train your Dragon will be roaring their way through the multiplexes as the Easter holidays begin. …

Thu, Apr 1, 2010, 14:51

   

This Friday, the great 3-D conflict continues when two new films are released in that format. Both Clash of the Titans and How to Train your Dragon will be roaring their way through the multiplexes as the Easter holidays begin. Here’s the thing. While we all give out about the process (and we all do) the figures for the 3D versions of films continue to hugely out-gross those for the flat versions.

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A cinema owner yesterday.

What is required is a mass campaign — kind of like the Birmingham bus boycotts, only braver and more important — to swell the takings for the old-school version and diminish the 3-D swag. At present, exhibitors are suffering from a glut of 3D screenings that eat up every digital projection booth and cause an appalling traffic jam at the projector. Listen as Titans and Dragon honk their horns while Alice putters along in front of them.

If you want added impetus to forward the campaign then consider the horrifying news that, in the USA, many filthy exhibitors have increased the surcharge on 3D tickets to an obscene 26 percent. Just run that round your brain for a spell. The cinemas are charging a quarter more to watch a darker picture in more uncomfortable (that’s to say super-specky) circumstances. Come to think of it, I’d pay more to watch it in relaxing, comfortable 2-D. I am, however, a roaring nutcase.

As it happens, How to Train your Dragon is pretty spiffing. So, you can have a good time as you are making an enormously brave stand. See it in 2D and see it tomorrow.

(Oh and, by the way, I did decide the Nicole-bashing was a bit excessive. This is, it’s true to say, not Perez Hilton’s sewer outlet.)