Donald Clarke

Whingeing about cinema and real life since 2009

Pat the Deity and stuff.

When I began this “blog” I never expected to find myself writing about bread commercials, but, after a trip to the Dart station, I find just such an urge coming upon me. Consider the ubiquitous billboard — sadly I can’t …

Fri, Jan 22, 2010, 22:26

   

When I began this “blog” I never expected to find myself writing about bread commercials, but, after a trip to the Dart station, I find just such an urge coming upon me. Consider the ubiquitous billboard — sadly I can’t find an image on the net — that features a picture of a cornfield beneath a legend asking: “Who makes the sun come up?” Who, indeed? Well, it’s “Pat the Baker” apparently.

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Now, hang on a moment. I know that manufacturers often make claims about their products’ jokey personifications.  But I don’t remember Kentucky Fried Chicken suggesting that Colonel Saunders was God. And he had a white beard and everything! Similarly, McDonald’s has never argued that Ronald McDonald created the Earth and all that dwell upon it. Fox’s have, to my knowledge, not urged us to bow down before the polar bear stranded on their mint. In fact, the only organisations I can think of that claims such powers for its leader are certain of the more demented dictatorships. Perhaps, rather than thinking of Pat as God, we should think of him as Mao Zedong or Kim Jong Il.

Anyway…

Screenwriter is currently reading: Family Britain 1951-1957 by David Kynaston. The second volume of the historian’s absurdly ambitious Tales of a New Jerusalem sequence is every bit as brilliant as its foggy predecessor.

Screenwriter is currently listening to By the Throat by Ben Frost. Seriously spooky stuff from the Australian ambient master.

Screenwriter is watching the following telly: Charlie Brooker’s Newswipe on BBC4 (and on YouTube). If you haven’t encountered Charlie yet then… Well, where have you been? A brilliant dissection of the news.

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