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  • irishtimes.com - Posted: December 9, 2009 @ 2:57 pm

    Tomorrow belongs to us!

    Donald Clarke

    Am I alone in finding the current Meteor phone commercial absolutely infuriating? I’m talking about the one with the carol singers. Maybe it’s my  age or the fact that I wasn’t raised by baboons, but I simply can’t understand why we’re supposed to identify with the inexplicably competitive, horribly bearded wazzock and his mope-faced associates. Here’s the story: three slovenly student-types slope onto the pavement and, with little enthusiasm and less harmonic commitment, began muttering their way through a grudging version of Deck the Halls. Then a much more smartly dressed and infinitely better rehearsed choir arrives and treats the lucky pedestrian to a perfectly charming version of Oh, Tannenbaum.

    YouTube Preview Image

    Celtic Charles Manson, Hugh O’Conor’s gloomier brother and Gwyneth Paltrow’s severed limb don’t much fancy being shown up in this manner, so they phone a bunch of their equally scruffy, no more well mannered  friends and proceed to drown out the nicely scarved choir with an oikish explosion of rugby-pub bellowing. As the unfortunate Tannenbaumers — too polite to retaliate against the bullies — slope sadly off to a less hostile corner, the victorious gang wave their fists aggressively in the air. What on earth is going on here? I don’t want to overstate my case, but this is how the Nazis started out.  You begin by pushing around a few blameless carol singers and, before long, you’re stomping into the Polish Corridor. Mark my words.

  • 51 Comments »

    1.
    December 9, 2009
    3:01 pm

    Apologies for the appearance and subsequent disappearance of this post. It’s back. As Joe Dante would explain, you have to expect Gremlins at Christmas.

    Comment by Donald Clarke
    2.
    December 9, 2009
    3:22 pm

    That ad makes my blood simmer. This one makes my blood boil.

    http://www.youtube.com/watch?v=yJHglcAaVxo

    Though I’ll grant you, Beardy McSmugsauce is more annoying than my offering of Barry Murphy’s fat brother and Hector and Jason Byrne’s apologetic love child.

    Comment by Cmac
    3.
    December 9, 2009
    3:28 pm

    I still think Vodafone’s “What do you want for Chrimbo, babes?” man is more infuriating than Meteor’s Justin Lee Collins impersonator.

    Comment by redframewhitelight
    4.
    December 9, 2009
    3:38 pm

    Can’t agree with you more. I saw it as a further sign of society’s collapse. I was also under the impression that my concerns were an obvious sign that I was as old as the hills. Or at least my morals were.

    Comment by Paul C
    5.
    December 9, 2009
    3:44 pm

    Here’s a real shocker for you…that toe curlingly awful Meteor ad was directed by (drumroll please)…Lenny Abrahamson. Yes then one and only Mr. Abrahamson, director of acclaimed and gritty dramas such as Adam & Paul and Garage. Ha!

    Comment by Eleanor
    6.
    December 9, 2009
    4:25 pm

    I have been saying this to anybody who’d listen, and to lots who wouldn’t, for the last fortnight.

    Sending a group text to your mates to go carolling would have you sectioned, at least in my peer group. The idea that a bevy of curvy lasses would fetch up in Santagram outfits and join my other seasonally attired mates in perfectly rehearsed chorus is risible.

    I’m guessing that the Meteor marketing people said to the ad people:

    “Get us a guy with a beard. Beards are in. I’m thinking Fleet Foxes. I’m thinking edgy”.

    Ad guy looks for actors with beards and settles on a wooly-headed div with clunky facial expressions and big fingers.

    But as bad as it is, it couldn’t compare to that ad with the guy traversing the country in the Citroen DS. That was a travesty of a taller order. Or the one with the hairless cat falling out a window into a risotto whipped up by Gino DiCampo.

    Actually, that last one might have worked.

    Why can’t the ad agency just do a typical New Years Eve night in Banagher, and show everyone sending lame texts to their mates. The signoff line is:

    They may hate you for sending crap texts this Christmas. But at least they’re free with Meteor.

    Comment by Hud
    7.
    December 9, 2009
    4:40 pm

    I agree. This is an offensive ad, appealing to the lowest common denominator. Perhaps this is what the Meteor thugs want………in a season of goodwill to all men….and women ?

    Comment by Brian
    8.
    December 9, 2009
    5:25 pm

    Heh heh, spot on.
    That smug beardo encapsulates all that is wrong with this country.
    Bring back the National Service!

    Comment by Octopus Caveman
    9.
    December 9, 2009
    5:32 pm

    I have friends who have to be physically restrained when this ad, and in particularly the horribly smug, bearded rabble-rousing, carol-singing spoiling leader, appears on the screen.
    Seems you are not the only one to equate his antics with the Nazis either. Will this inspire a national backlash against Meteor, one wonders?

    Comment by Alan
    10.
    December 9, 2009
    5:37 pm

    No, Donald, you’re not alone. A Facebook group entitled “I hate that smug pr*ck from the Meteor ad” already has over 2,000 members and counting.

    Comment by Pauliath
    11.
    December 9, 2009
    5:46 pm

    I’ve seen this commercial, vaguely remember it but I do know I didn’t think much of it at all, as i generally do in regards to commercials.

    However, seeing as I’m trying to burn up the last few minutes left in work, you have me thinking about silly commercials. The Coca Cola Christmas Truck commercial springs to mind. Okay I don’t know anything about electricity but do those trucks have some sort of current/pulse majigger that switches on the lights as it passes? I think we should be glad that commercial doesn’t have dialogue

    Family Member # 2: “OH MY GOD, TRUCKS…. WOW, LIGHTS!!!”

    Town Council Member: I know they’re lights, I put them there -WATCH OUT FOR THE TRUC…

    -

    Also, could a small town actually drink that much coke?
    Or could one truck service deliver that much coke in one night…. hmm that last question sounds familiar somehow.

    Anyway back to the Meteor ad, in fairness to the Nazi-esque (paraphrasing) carollers with good signal you’d think that the better carollers would not just have moved on instead of waiting.

    Or another way of looking at it may be a form of defeating capitalism?
    The weaker sect i.e. potential dole queue visits are trying to get a bit of business going with carolling only to be taken over by a richer company… then the montage begins and with a southpaw jab they beat Apollo Creed. The BUMS (with fancy new phones) WIN!!!

    I know I trailed off there, I’m not even sure I had a point but hey it’s quitting time!

    Comment by Smurphette
    12.
    December 9, 2009
    5:58 pm

    DC – you and Twenty Major

    http://short.ie/5fi5wv

    Comment by Jim Carroll
    13.
    December 9, 2009
    6:11 pm

    First they came for the smartly dressed and better rehearsed choir, but I did not speak out . . .

    Comment by John
    14.
    December 9, 2009
    6:23 pm

    still think the vodafone ad is far more infuriating. notably the use of crimbo and babes in the same sentance. associations with joe duffy and the fact that the idiots simpleton girlfriend slept through the proccessed snow being churned out by a large heavy duty machine only highlight the fact that vodafone phone has beaten meteor as the most infuriating ad of the festive period. he is still a smug beardy git tho.

    Comment by bateman
    15.
    December 9, 2009
    6:31 pm

    I know alot of people find the ad annoying but I have to say I like it and find the “Charles Manson” character charming and friendly.
    It’s the choir in the red I root against!

    Comment by Lucy
    16.
    December 9, 2009
    7:14 pm

    Yikes! Nothing I have written has ever (Lucy’s lone objection noted) generated such furious support. I have no argument with those who find the Vodafone commercial worse. I think I actually rubbed my eyes in appalled disbelief when the lady in the scanty santy costume (that’s the right ad, yes?) turned up on the phone. Who made Benny Hill King of the World again?

    Comment by Donald Clarke
    17.
    December 9, 2009
    7:32 pm

    “Gremlins”, so that’s what they’re calling stasi surveillance equipment these days.
    Anyway (my two cents), It’s an American ad and the subliminal theme is Republicans v. Democrats. We (the viewers) are supposed to side with the ‘fun-loving’, ‘hard-pressed’, ‘casually-dressed’ ‘down-to-earth’ Democrats who are ‘up against’ the snooty, privileged Republicans. But the ad backfires badly and now we all hate Obama. But maybe that was the idea. Holy House of Representatives, as Batman would say, you couldn’t be up to them. Brilliant description/review/analysis of the Meteor ad by Screenwriter, though.

    Maybe it’s just me, but the ad that really makes me jump-up-and-happy-dance-around-the-room-like-crazy, no matter how many times I see it (and even though it’s dug up from the ad archives every so often) is the Maynards Wine Gums ad, where that quaint, quite elderly Scottish man in a kilt (a Scottish laird) is in his castle eating Maynards Wine Gums, which he also feeds to a stuffed moose head on the wall and there’s also a dancing bagpipe. I just absolutely love the way he sings “there’s joose loose aboot this hoose” and who couldn’t sing along? I just love it. There hasn’t been a good Guinness ad for a long time, though.

    Comment by barbera O'Shcokenzy
    18.
    December 9, 2009
    9:58 pm

    As much as it pains me to say this as I bloody hate that ad aswell and think it’s a terrible idea.. But that annoying beardy character is quite a hit with the female population(girlfriend included)… sorry now,but I must ask the question-”HOW ON EARTH?!”
    Hate that AD!!

    Comment by Ben
    19.
    December 9, 2009
    10:00 pm

    CRIIIIIIIIIINGE!!!

    beardy is alright though ;)

    Comment by Jodie
    20.
    December 9, 2009
    10:03 pm

    Not being from Ireland but having lived here a good many years I must say that that ad is the most AMERICANISED pile of **** I have ever witnessed.
    What did they ask for a **** version of Mr. Jack Black to be the “STAR”???!

    Comment by Simon
    21.
    December 9, 2009
    11:28 pm

    I still think this cartoon said it best…

    http://wshd.net/archive/0076.html

    Comment by David Neary
    22.
    December 9, 2009
    11:39 pm

    All good comments. The sad thing is the folks at Meteor are probably delighted by all the attention we’re giving them. Remember the Shake ‘n’ Vac principle: who cares if they hate the ad as long as they’re talking about it.

    Comment by Donald Clarke
    23.
    December 10, 2009
    9:50 am

    @22 but Shake and Vac had a tagline that people could remember! This one just has people talking about how crap it is.

    I think its a stark reminder of the vacuous nature of the majority of people when we were all boomtown rats – talking hoy poloy, pissing money into the nearest highstreet shop while shouting down a spangly mobile with our mouths half full of a duck pate panini.

    we dont like to be reminded of what caused the hangover, but some people/cretins just cant let go.

    Limping Tiger Hidden Bullet

    @5 Elanor – I’d be aiming your sights at the art director/copywriter if i were you.

    Comment by paul m
    24.
    December 10, 2009
    10:14 am

    Donald (comment 16), you’re actually thinking of the 3 Mobile campaign there.

    They’re all at it.

    Comment by Noise Annoys
    25.
    December 10, 2009
    10:56 am

    Shake ‘n’ Vac? He’ll be having a go at the lilies next …

    Comment by Declan
    26.
    December 10, 2009
    11:31 am

    I reckon in a culture war represented by a carolling rumble between the Manhattan Transfer as managed by Whit Stilman and Thirty Odd Foot of Grunts and its tour entourage I would be a conscientious objector praying for Mutually Assured Destruction. That said, I am particularly irked by that bearded smirk in a jumper. However, a growing Resistance with in excess of 2,000 members on Facebook and, especially, that ‘Twenty Major’ link…oh dear.
    Some of the comments on ‘Twenty Major’ lead me to imagine that the germ of a new dance craze has lodged itself within the minds of the 21st Century Jimmy Porters of our Republic. As soon as their girlfriends settle down in anticipation of a few easeful hours in front of the television, certain gentlemen roar ‘C**t’ at the screens for some inexplicable reason. Squeeze said gentlemen into smackable lederhosen, choreograph proceedings to some bumptious polka music and you have a mass movement to rival line dancing. Oom-pah-pah, oom-pah-pah, slap-slap-slap, C**T! More fun than a conga line of Agadoos. Or a boot stamping on a beardy face forever. Aging fart that I am, re. ‘Twenty Major’, I’m probably just overreacting to the harmless japes of a few overexcited scamps but maybe, to stretch the initial comparison Basil Fawlty-style, (see the ‘Waldorf Salad’ episode), If Holle has a bierhalle then Ernst Rohm is raising a stein in salute to his kind of volk.

    Comment by Nam Citsale
    27.
    December 10, 2009
    11:32 am

    Not sure what this says about my upbringing, but both groups appear equally smug, middle class and objectionable to me!

    Comment by Eoin
    28.
    December 10, 2009
    12:08 pm

    @24

    You’re absolutely right, Paul. Jeez. What is it with mobile phone ads?

    Comment by Donald Clarke
    29.
    December 10, 2009
    12:41 pm

    He says it better that I ever could

    http://www.youtube.com/watch?v=gDW_Hj2K0wo

    Comment by Enda
    30.
    December 10, 2009
    12:46 pm

    Glad to see i’m not alone – that ad really gets my goat. I can’t figure it out , do they want us to relate to the smug beardy bullying meteor using oaf or to the nicer talented better dressed non-meteor users ? Maybe this ad and the vodafone ‘crimbo’ one were actually devised by O2.

    Comment by alan
    31.
    December 10, 2009
    2:08 pm

    Smugness and pretend authenticity beats staid poshness every time. That’s what has me queuing outside Meteor Henry St this morning. I want a phone!!

    @ Eoin: with you there.

    Comment by Eoin
    32.
    December 10, 2009
    2:18 pm

    Does anyone else get the impression that this is a subversive dig at a suppposed snobby image of vodafone? It gives me the impression Meteor like to think they’re the ”people’s” phone network. The flashy red of the superior carol singers is too much to ignore for me

    Comment by E Keane
    33.
    December 10, 2009
    2:20 pm

    Hud’s comment @ 6 = so funny/right on the money, my opinion. Such a pity the Citroen DS was used in that awful ad he mentions, though. Such a beautiful machine — one of man’s greater achievements and it has featured in many great movies (French Connection/Day of the Jackal). A veritable work of art the Citroen DS. They could put one (maybe two, a black one and a white one) in the Tate Modern and throw out everything else as far as I am concerned. But that Meteor shower……..

    Comment by barbera O'Shcokenzy
    34.
    December 11, 2009
    9:11 am

    I agree completely.

    My wife has told me to stop giving out about this ad every time it comes on! I just can’t help myself, it just doesn’t make any sense. Where’s the festive spirit??

    I don’t know who is meant to relate to any of the ads for mobile phone companies. They usually present their customers or the people who work for them in a very unattractive light.

    Call me an old curmudgeon but I will still refer to the as the Point and to the stadium as Lansdowne Road.

    Comment by Michael Brown
    35.
    December 11, 2009
    2:00 pm

    C’mon Guys, where’s your Chrimbo spirit.
    I’m loving that ad. It’s sooo amaaazing.
    I’ve recorded it. Gonna ask the gang around to watch it on Boxing Day.

    Comment by motorcycle boy
    36.
    December 11, 2009
    2:04 pm

    ‘The killer inside’ was filmed in 19776? wow :)

    Comment by petee
    37.
    December 11, 2009
    2:19 pm

    Totally agree Donald. This ad projects wrong attitude and wrong behaviour…..puts me off Meteor…..thugs.

    Comment by Brian
    38.
    December 11, 2009
    2:43 pm

    Here’s another thing:
    Choreographed, in tune, well rehearsed carol singers are a rarity.
    Those that do engage in this practice, from what i’ve seen, are generally raising money for charity, or raising awareness for something…
    So, to me, the sentiment of this ad is “F**k charity, he’s trendy, buy our phones!”

    Comment by Dave McG
    39.
    December 11, 2009
    4:05 pm

    O I couldn’t agree more. I can’t stand that ad and everything it stands for and I hate that smug obnoxious fella with the beard. I don’t believe that a lot of women like him. And then there’s the billboards on buses and other places with his horrible smug face as well. I have to turn the tv off whenever that ad comes on. I will never ever join Meteor!

    Comment by Terri M
    40.
    December 11, 2009
    4:14 pm

    Thank you Donald!

    I’ll often have a good rant at infuriating ads, only to be met with silence from friends,girlfriend, whoever… But put peaceful acquiescence is what they want! Only by verbally vomiting the jingles and special offers back in their faces can we hope to remain untainted!

    Second point: the beard and scarf combination may have replaced the afro, which for years has represented the apex of cosmpolitan cool and a devil may care attitude in adworld
    Prepare yourselves for a decade of beards and scarves…

    Comment by Donal
    41.
    December 11, 2009
    5:37 pm

    Hugh O’Conor seems to have morphed into Alan Cumming on the posters.

    Comment by redframewhitelight
    42.
    December 11, 2009
    5:46 pm

    I’m a card carrying member of the Facebook group: “I hate that smug prick from the Meteor ad” you should check it out

    Comment by John Logan
    43.
    December 11, 2009
    8:05 pm

    I find the snooty girl in the better choir to be more smug. I also find it rude that the better choir came second to the spot where the shabbier Rod, Jane and Freddy had set up.
    Not that I particularly like the shabby group either.
    Just a terrible ad all together, really.

    Comment by Alison G
    44.
    December 12, 2009
    8:40 am

    I do hate that add, the beardy guy has an annoying smile, but its the Celtic Tiger choir on the other side (populated by pouting Alex girls and their gay friends) who have obviously just come back from a massive shopping trip to BT to buy some god-awful clothes made by slaves in Dubai “on loike Daddy’s card, OMG yeah right like” that really make me want to reach for that 9mm browning I have been saving up for when we can legally execute anyone under 25 who bought a new Audi in the last 5 years, works in “marketing” or anyone called Sorcha, in public.

    They are also obviously singing their shit versions of crap xmas songs to rub it into dole cheats and lazy public sector workers to dare walk around on the streets dirtying the place up.

    Then it will be over the Bailey for some cocktails, then some natty house party in Sandymount for mohitos and tapas in the kitchen, and later some uptight fidgety middleclass-girl (or metero lady-boy) sex upstairs with some pathetic c list celebrity shirt monger or regional rugger boy, (with associated gossip raging through the south county all week, “OMG loike did you hear that she loike blew him in the merc on the way home, loike outrageous wow”).

    The fact that they are accosted by the entire student union of DCU, and people who couldn’t get cast as extra’s in “Once” led by Dan McSmiley Beard man doesn’t make it any better.

    This crap actually makes me want to go back to the eighties when all we had to put up with were adds for Quinnsworth by Maurice Pratt and farm products by Ciba Gigey. Didn’t the money ruin us really though? Thank god the Germans will be taking it all back off us soon, sure we lost the run of ourselves. God be with the days when we were all scumbags dying for the want of a few auld spuds.

    People, this isn’t what Phil Lynott died for, that’s all I am saying. :-)

    Comment by Paul G
    45.
    December 12, 2009
    8:51 am

    In fact, come to think of it I reckon most Irish adverts, “pop” stars, “celebrities”, and light-entertainment programming induces the same response in me, which again goes back to the 9mm pistol.

    Do you think I am being unfair and not a little reactionary, or should I simply start my own political party for like-minded individuals?

    God, if this is what becoming a middle-aged man is all about I can see why plenty of us opt to not stick around that long. Still, mustn’t grumble. Merry Xmas, Gawd bless us, everyone! ;-)

    Comment by Paul G
    46.
    December 12, 2009
    6:15 pm

    Best ad on TV !

    Comment by pjmn
    47.
    December 12, 2009
    6:18 pm

    Okay. Who are you really, pjmn? Do you have a big beard, by any chance?

    Comment by Donald Clarke
    48.
    December 12, 2009
    6:29 pm

    C’mon Paul G @ 44/45 — Set your sights a bit higher! Check out the Micro UZI, which is an even further scaled down version of the UZI introduced in 1982. The Micro UZI is 436mm long, reduced to 240mm with the stock folded. Its barrel length is 134mm and its muzzle velocity is 350 m/s
    Paul G’s comments so funny though IMHO.

    Comment by barbera O'Shcokenzy
    49.
    December 12, 2009
    6:29 pm

    @44

    My God! I had completely forgotten Maurice Pratt. He became such a celebrity that he ended up on the Late Late. Young people today get Colin Farrell. We had Maurice Pratt. How did we ever get through it?

    He was in the news this year: http://www.irishtimes.com/newspaper/finance/2009/0630/1224249782093.html

    Comment by Donald Clarke
    50.
    December 12, 2009
    7:57 pm

    Barbara @48 thank you for the sage advice on the weapon choice for the culling of yuppies, yippies, dinkies, and assorted Celtic Tiger cubs. You have an impressive (and slightly alarming) in-depth knowledge of these matters obviously.

    I can understand the logic, particularly if you are dealing with large roving groups of them (singing Christmas Carols for instance).

    If by strange chance I become leader following some sort of violent overthrow of the present system (the second part actually becoming more likely with every week) I shall consider your application for Minister of Defence.

    No, screw that, we shall make you “Minister of Offence”, as we are far too defensive in our military posture.

    Oh yes, things will change around here let me tell you. Firstly we shall change the name of the Island to confuse our creditors, we will leave the EU, but then rejoin (just to tease the Brits) we shall also hire ourselves out as a “nation at large” to earn some money to make ends meet.

    I can see the international advert for us now. “You have a project? You need 4.2 million people for a couple of weeks to help achieve it? Hire us, Ireland, we’re the country that facilitates things other countrys daren’t”. “We charge 2 billion per week, no questions asked, cash upfront, no Visa”.

    We shall also recall Mr Pratt as minister of Tourism, and we shall reanimate the dead Heroes of 1916 (well the exciting ones, not the ones we can’t remember) who will lead the cavalry charge to Greystones to get some money back off Seanie Fitz. Viva le Irelanda Nova MK II.

    Comment by Paul G
    51.
    December 18, 2009
    5:36 pm

    I was actually thinking of going with Meteor but I will never do so due to the the awful advert with the bearded ******.

    Remember everything. Forgive nothing.

    I may now have to kill myself. This world is a dark place.

    Comment by Andrew Jackson

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