Not so hunky dory
Say what you like about the current Hunky Dory ads which have so annoyed so many people over recent days (okay, I will, I think they’re awful – unfunny, clichéd and tedious and I would have insisted the models wore modesty panels at the very least), they have been remarkably effective in positioning the brand at the forefront of the public consciousness. The ads have been reproduced in almost every single national newspaper today (including The Irish Times) and I would imagine the “creatives” at the advertising agency which came up with the wheeze will be getting big fat bonuses come Christmas. I wonder will the campaign generate extra crisp sales for the company? I can’t imagine it will. For every teenage or twentysomething boy who is convinced to buy a bag because of the palaver, there’ll be two other people who might think twice. I’d bet the good (no, great) people at Tayto would never resort to such low-rent tactics to shift their product. What’s that you say? Tayto is owned by Largo Foods too? Dammit!
Incidentally, speaking of modesty panels, as I was, here’s a letter from Monday’s paper that made me smile.