What’s with Tesco’s weird pricing system?
A reader got in touch last week to give out about Tesco. She was doing her shopping there earlier this month when she noticed a whole pile of products which had been recently reduced. “These included the usual items with 50 per cent off or buy-one-get-one-free offers,” she says. Included in this special offer aisle she saw blocks of President Emmental Cheese with “price cut” on the tag. “Being a lover of cheese and fond of a bargain I looked a little closer. The reduced price was €3.09 for a 250g block of cheese. However, on further examination and to my complete amazement, the previous price of this item was a whopping €3.10. A massive reduction of €0.01, equating to a saving of 0.3 per cent. Thanks Tesco for another amazing price cut.”
Another reader got in touch over the pricing of Krackawheat. Up til recently he was paying €1.07 a pack. When he went into Tesco in Dún Laoghaire in October the price was €1.99. He says: “As if almost doubling the price wasn’t bad enough, Tesco had the gall to say on the shelf that this price was a reduction from €2.39. “Unbelievable! Their ‘price cuts forever’ campaign lasted about two months.” Tesco says “a keying error” caused “some confusion in the price of this product” – the price should be €1.09 and is “being corrected”.
There’s worse. Lil – who can be found blogging here – sent me a mail this morning after coming a “special offer” on Surf washing liquid. Previously it cost €8.19 but is now selling at a special price of €9.50 which Tesco claims is a “saving of €2.19″.
Hmmm…. As Lil says, the retailer is either deliberately trying to con people or it has a “faulty and unreliable computer system which can’t calculate”.
Either way, it shows that it pays to be vigilant – every little helps, after all.