What does Change for Good mean to you? The slogan was rolled out in a blaze of publicity by Tesco last May to promote substantial price cuts (averaging 22 per cent) brought in to stop potential customers in the northern bit of the south crossing the border to do their shopping.

The retail giant, while unveiling the cuts campaign, said its new low, low prices were long-term structural changes and not promotional ones. But yesterday the good people at Cheap Eats reproduced email correspondence between a reader who complained to Tesco about rising prices in the store and a customer services manager who said that because its “Change for Good” campaign had ended “you will now be noticing increases in our product prices”.

Tesco has since denied it was putting up prices across the board and said the mail from its manager was sent in error. The retailer said it had actually introduced a further 7,329 price cuts over the past month, on top of the 12,500 cuts announced in May as part of its “change for good” price-reduction strategy and said its customer service manager, based in Dundee, had made an unfortunate mistake.

Indeed.