Una Mullally

Society, life and culture on the edge

‘Provocation for Profit? Assault as a Marketing Accessory?’ The Quietus on Rihanna.

“ In terms of online popularity, page hits are king. As a result, provocative subjects and statements that prompt instant reactions – and finger-clicks – take precedence. They form the bedrock of comment-board-driven editorial planning, in a world where comments themselves …

Wed, Nov 21, 2012, 14:29

   

“ In terms of online popularity, page hits are king. As a result, provocative subjects and statements that prompt instant reactions – and finger-clicks – take precedence. They form the bedrock of comment-board-driven editorial planning, in a world where comments themselves barely get moderated. Debates on weighty subjects on TV and radio are also now all about polarised positions. (As a sidenote, I was asked to be part of a debate about Madonna on Radio 4′s Woman’s Hour last year, but was excused after talking to a researcher, because I didn’t simply love or hate Madonna.) This twisted, provocative logic, where extreme positions and statements are everything, is festering within our culture, and infecting it, too. It’s even driving pop songs, and the debates around them.”

That’s just one paragraph from Jude Rogers excellent piece on Rihanna’s ‘Unapologetic’.

Hat tip to Bucko.

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