Gayatri Spivak’s essay, “Can the Subaltern Speak?” asks questions about whether society’s ‘underclasses’ can get heard. It is a question that I have been grappling with. Can those without power, both economic and political, express themselves to the rest of society?
The Galway African Film Festival was held this weekend. The event included a seminar on East African film by film critic June Givanni. The main film, Jerusalema, was introduced by its producer, Tendeka Matatu. Both Givanni and Matatu had interesting things to say about the African film industry and perceptions of Africa abroad.
As Givanni demonstrated through her numerous clips from Kenya, Tanzania, Rwanda, Uganda and Ethiopia, there is plenty of film talent in that part of the world. Interestingly, African filmmakers tend to tell not just different stories, but they also tell them in different ways to the generic Hollywood template. Besides the fact that the films Givanni showed were remarkably entertaining, they also challenge the stereotypes about Africa. Unfortunately, you and I probably won’t get to watch any of them. Our ability to watch a film is the result of a series of decisions made by those in the film distribution business. As profit, not cultural enrichment or even entertainment is the end goal of this business, the tried and tested films are the ones shown in cinemas and are placed on store shelves. This is true even of a film like Jeusalma, perhaps the best film I’ve watched this year.
The fact that Jerusalema is struggling to get adequate distribution is worrying. It was made by accomplished filmmakers. It is immensely fun to watch. And if you want to understand what contemporary inner city Johannesburg is like, apart from moving in, I doubt you could do better than watch this film. If Jerusalema can’t get a global hearing, forget their ability to speak, the subaltern are on life support. Matatu and Ralph Ziman, Jerusalema’s director, are part of a global middle class. They aren’t even the subaltern and yet their voices are barely audible. How then does the poor, rural child in sub-Saharan Africa, Asia or Latin America get heard? What sort of self-determination do they have?
Having read Rod Stoneman’s Chavez - The Revolution Will Not be Televised: A Case Study of Politics and the Media, I think the media, in a real way, gets to construct reality. The BBC has played a huge role in constructing Asia in my mind. So much so, there is little difference between their view of the region and mine. I suspect the same is true for many others. Unfortunately, their view on southern Africa, a region I know well, is wrong (in my opinion). It is, at the very least, at odds with that of the likes of Matatu and Ziman, whose own vies may be at odds with those of other Africa filmmakers and Africans who can’t afford to make films.
If the power to represent, and in some ways to construct reality is proportional to economic power, maybe Spivak was right. Maybe the subaltern can’t speak. And maybe distributing Jerusalema isn’t profitable because we don’t want to come close to hearing them.