OTR column – how Apple Music lost its groove
Can Apple Music ever make up the ground it has lost to Spotify?
You’ll find this week’s On the Record column from The Ticket here. “The problem now appears to be complacency. Apple was not the first to the streaming market, but the company reckoned it could push its way onto the pitch, like it’s done with the download market (where Apple was also a late comer), and wow all and sundry with Apple science and tech and fabled ease of use. But there was already a really strong player in the game in the form of Spotify, and Apple simply didn’t have the lustre or wowsome tech of old.”