Jim Carroll

Music, Life and everything else

Full stream ahead: Spotify vs everyone, the latest

It seems we’re destined to write about Spotify every other week. But the Swedish music streaming service, particularly the details of how much it pays artists, is the story which has dominated the music business beat in 2012. The latest …

Fri, Nov 30, 2012, 09:30

   

It seems we’re destined to write about Spotify every other week. But the Swedish music streaming service, particularly the details of how much it pays artists, is the story which has dominated the music business beat in 2012.

The latest twist centres on two online posts. The first saw Galaxie 500’s Damon Krukowski talk about how little he and his bandmates were getting for streams. This is a story which will be familiar to longtime Spotify watchers.

However, in a superbly clear-headed and bullshit-free post, David Macias wrote about his experiences with Spotify. Macias runs Thirty Tigers, a Nashville-based label services company. Macias collect sand distributes money for artists so, he notes, he knows what they get paid because he writes the cheques.

Macias starts by correcting Krukowski’s maths (the singer was off by a multitude of 100 in his calculations) and goes on from there. He clearly and thoroughly debunks the myths, challenges the allegations and makes a lot of sense. Macias also makes the case that artists should really be getting het up instead about the attempts by the radio industry to reduce their payments to songwriters.

In the case of the streaming services, the damage is already done. For everyone who reads what Macias has to say, there are hundreds who have read Krukowski’s misinformation or the retweeted links and summaries and concluded that Spotify are the bad-ass mofos in all of this.


Bad-ass mofos all round

But artists and their cheerleaders who adhere to this position are missing the bigger picture. The music consumption landscape has changed and streaming is where everything is going. The only way around this is to withhold your music from Spotify, Deezer, Eircom Music Hub et al. King Canute might have words of wisdom for you about that.