Meet next year’s festival headliner: the Tupac hologram
By now, you will have seen the standout big hit from Coachella 2012 in the shape of the Tupac hologram. If you haven’t done so already, here’s what you missed It’s damn freaky, isn’t it? Tupac back from the dead …
It’s damn freaky, isn’t it? Tupac back from the dead and looking leaner and meaner than ever before. Whatever about the technology behind this (and I’m sure we’ll read a lot about it in the coming days), it’s the quite astonishing clarity of the hologram which is most mind-boggling. I mean, if you were that way inclined, you’d swear that it was really Tupac up there on a stage with Snoop and Dre.
But as “Tupac” gave the Coachella-goers the visual thrill of the weekend, you heard another sound and that was “ker-ching!” as promoters worldwide wondered if they could not just pull off a Tupac tour, but also wondered what other acts they could resurrect from the grave. Elvis? John Lennon? Kurt Cobain? The list is endless, especially if the technology is available.
While the word from Coachella is that the show was really exciting and quite jaw-dropping, you have to wonder if there’s really the market for an entire tour featuring a hologram (even a fairly realistic hologram). No doubt, your running costs would be low – holograms don’t require hotels, transportation or elaborate riders and are unlikely to do an Axl Rose – but would audiences be up for seeing what would basically be the same show every night?
Against such doubts (and remember audiences do in fact see the same show every night whether they know it or not, down to the ad-libs in some cases), there’s always the success of the first Gorillaz tour (where a band performed Gorillaz tunes behind a backdrop of projections which, on reviewer noted, was like “going to a strip bar wearing a blindfold“) and the Elvis Presley In Concert show (a 16 piece band performing along to footage from Presley’s live performances) to consider. Perhaps the live music business have suddenly scored a new winner in the Californian desert. Yep, you read it here first: Tupac for Oxegen 2013.