Jim Carroll

Music, Life and everything else

Banter: The Attention Economy

It’s Banter time! We’ve got a couple of crackers on the way and we start out with The Attention Economy at the Twisted Pepper, Middle Abbey St., Dublin 1 on Thursday April 26. So what the hell is the attention …

Thu, Apr 12, 2012, 10:05

   

It’s Banter time! We’ve got a couple of crackers on the way and we start out with The Attention Economy at the Twisted Pepper, Middle Abbey St., Dublin 1 on Thursday April 26.

So what the hell is the attention economy? Well, the most valuable currency you possess right now is time and attention. Sure, everyone looking to sell you stuff also wants to get their greedy mitts on the money in your pocket, but they won’t get that unless they get your attention first.

You’re spending in the attention economy with every tweet you retweet, every link you click, every Facebook event you like and every viral video you forward. You’re even spending when you go to an event or a gig and spend half the night tweeting about it (cue #bantereconomy).

The problem is that we’ve got a finite amount of attention and there’s an infinite amount of stuff, from products and services to campaigns and causes, vying for that attention. How do corporations and brands work to manipulate our attention spans? Should we rethink and recalibrate just what we do with our attention? Would it be better for us to turn off and let it all slip away? Does any of that stuff which competes for our attention actually make our life better or more content?

For this Banter, we’re delighted to wecome Michael Foley to town. Michael is the author of the bestselling The Age Of Absurdity: Why Modern Life Makes It Hard to be Happy, and his new book, Embracing the Ordinary, which encourages people to delight in the fascinating, comical and mysterious complexities of everyday life in the midst of a culture besotted with fantasy, celebrity and glamour, will be published in July.

Michael will be joined on the panel by Finian Murphy (consumer and media researcher) and Roisin Ingle (The Irish Times). Tickets at €8 each are now on sale at the Bodytonic online box office from later today. Admission on the night will be €10. Doors open at 7.30pm and the Bantering gets underway at 8pm.