The news from MIDEM
Some interesting bits and pieces from the MIDEM conference, aside from our old friend Paul fuming about stuff, as the folks with the expense accounts head home from the south of France. Saatchi & Saatchi boss Kevin Roberts delivered a …
Saatchi & Saatchi boss Kevin Roberts delivered a ton of zingers when he spoke on Monday, mostly along the lines of “stop whinging and start doing stuff”. Our favourite line, which we’re going to start using from now on, was “we live in a ‘VUCA’ world – a world that is volatile, a world that is uncertain, a world that is complex and a world that is ambiguous.” He also declared that marketing is dead while he had the microphone in his hand.
Another thought-provoking presentation was The Sky Is Rising! from TechDirt blogger Mike Masnick and Floor64′s Michael Ho. The report makes the point that the global entertainment industry grew by 50 per cent in the last decade despite all the huffing and puffing over piracy and lost sales. More analysis of the report here, including findings like “rather than consumers just wanting to get stuff for free, they have continually spent a greater portion of their income on entertainment — with the percentage increasing by 15% from 2000 to 2008″
“Piracy may not be a bad thing, it may get us more business”. Not the words of Kim Dotcom, but rather Angry Birds’ dude Mikael Hed from Rovio, who believes piracy can lead to paying customers down the line.
MIDEM regular and music business smartie Emmanual Legrand is always a reliable go-to guy for meaty, punchy reports from the conference. Read his overview on MIDEM 2012, analysis of plans for pan-European licensing and report on the move to a global repertoire database.
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And finally, the ultimate “that would be an ecumenical matter” question: does MIDEM still matter?