• RSS
  • Text Size:
  • -
  • irishtimes.com - Posted: January 20, 2012 @ 9:38 am

    It’s not dead (yet), but MySpace badly needs a makeover

    Jim Carroll

    The cool kids may have abandoned MySpace, but that doesn’t mean it’s gone the way of Bebo (yet). The once mighty music social networking site has been on deathwatch since the advent of newer, brighter and snazzier sites Twitter and Facebook, which have come along and usurped all its buzz.

    Not even a changing of the guard and figureheads from Rupert Murdoch and News Corp (who recently used his new-found love of tweets to remark that they “screwed up in every way possible” with MySpace) to Justin Timberlake and Specific Media has arrested MySpace’s slide.

    Yet figures last week indicated that MySpace is still getting clicks. In fact, the site founded by Tom Anderson and Chris DeWoulfe back in the internet middle-ages (or 2003) is pulling more traffic than Google+ or Tumblr, according to the latest ComScore social media stats.

    Even though MySpace still scores highly on Google search results – it’s usually the first or second result for any band, for instance – it’s still a turn-up for the books.

    But even if MySpace is getting traffic, what the hell is there to see and do on the site when you get there to make you stick around? MySpace’s biggest problem is that it simply hasn’t evolved. Every single function the site once had to attract users has been bettered elsewhere. Soundcloud and Bandcamp have better media players, Twitter is prefered for chirpy interaction and Facebook is now the go-to guy for messing with your privacy options.

    At last week’s CES convention in Las Vegas, Timberlake debuted MySpace TV, which looks as bland and predictable as it sounds. Time for some better, smarter makeovers or the $35 million spent by Specific on acquiring the site will follow News Corp’s $580 million purchase price in 2005 down the plughole.

  • 13 Comments

    1.
    January 20, 2012
    10:04 am

    I actually deleted both my myspace & reverbnation accounts last week…..

    Myspace is just cluttered with too much stuff and the player it uses that opens in a different browser window is not very user friendly in my opinion . Reverbnation is much the same. Has a better media player but a bit too much on the clutter side too and a lot of spam to do with promoting your music.
    Sometimes less is more and the simplicity of Bandcamp & Soundcloud is where its at i reckon . As a musician i far and away prefer Bandcamp over other sites as the one thing is has over say , Soundcloud is its design features. So every Soundcloud page looks the same whereas Bandcamp is more or less like your own website as you can upload your own photos and change colours etc . Provide a link to your facebook page from there and between the 2 of them you’re all set .

    Myspace may not be gone the way of Bebo just yet but it looks like its heading that way…

    Comment by Scarecrows Of The Stipe
    2.
    January 20, 2012
    11:54 am

    Scarecrows – ReverbNation gets rarely mentioned in these round-ups – did it get any traction with bands?

    Comment by Jim Carroll
    3.
    January 20, 2012
    12:12 pm

    I firmly believe that users like simplicity and functionality – not bells and whistles lumped into a cluttered, poorly presented web-site. OTR is user friendly for example because it’s text (with relevant hyperlinks) and a comments box for posters to use. Same with Bandcamp as Scarecrows says. Easy to know what it’s about and what to click to get where you want. If you want to bang a nail into a fence-post you use a hammer. You don’t want a bottle-opener, whistle, torch or any other useless crap on it. We see novelty items on the market all the time and i don’t even think that myspace even has a novelty factor any more. Myspace started out as a dating site as far as i recall and had huge potential but whoever was in charge of directing it really took their eye off the ball and didn’t not understand this potential that it had. Unsurprisingly it was Murdoch and his empire of hawks i assume who screwed it up.

    So the young and hip Timberlake shovels 35 million into it and the best he can come up with is myspace.tv.

    Yaaaawn!

    Comment by Fergal
    4.
    January 20, 2012
    12:14 pm

    Fergal – I’m quite surprised that Timberlake and Specific haven’t done more with it. Even just getting rid of the clutter which annoys everyone would have been smart. But it looks like more money down the drain. With every passing week, our old Myspace buddy Tom is looking like the real winner in all of this.

    Comment by Jim Carroll
    5.
    January 20, 2012
    12:21 pm

    @ Jim

    As far as i can assertain Reverbnation gets far more traction Stateside than in Europe. Reason i think this is all the spam you get is about playing festivals in Austin , LA, NYC etc and promoting your music on tours with US musicians.
    I’ve noticed a few Irish bands using it such as Sweet Jane & Lace Weeper but they seem to be the exception rather than the rule.

    Comment by Scarecrows Of The Stipe
    6.
    January 20, 2012
    3:08 pm

    The player that doesn’t play, but queues, in a new window, is so badly designed that I’ve noticed some bands remove the player and instead embed Soundcloud tracks that actually can be played within the page. So the point of Myspace is… hmm. Give me a well-designed Bandcamp page any day of the week.

    Comment by Major Alfonso
    7.
    January 20, 2012
    8:37 pm

    Player plays fine for me every time and always has. Perhaps you need more space on your HD? I hear that a lot, but I can’t for the life of me see what the problem is.

    I gotta assume it’s a PEBKAC kinda thing. :)

    Comment by Kevin
    8.
    January 21, 2012
    12:18 am

    This is so true! I wish they realized this already. It would save them so much time and money. The homepage is horrible, the music player could be better and more integrated with the site. The profiles suck. Everything is a mess.

    Comment by Anthony Calixto
    9.
    January 21, 2012
    3:06 am

    ReverbNation was quite popular with the bands, now I’m not so sure, as better alternatives can be found.

    Murdoch butchered Myspace – they stripped anything that was communicative and valuable and basically turned it into well a self site with little interaction from the outside like the way yahoo geocities would have been but removed the ability to input your own code in html or css (which for me was part of the original attraction because I learned html from the 90s) in an age where producing your own css site has pretty much diminished.

    THe new owners have made updates, but still have not reverted the site back to what it used to be before Murdoch bought it (which feedback which they sought out when they bought it was the popular demand). It still has huge potential but it needs creative ownership and could prove to be a useful platform for not just music artists, but artists of other genres.

    I think the owners have a huge mess to sort out, but there’s some interesting ideas just that interaction across the community is still zero, except within your friends.

    One of the older social networking sites, Care2.com that predates Google but not sixdegrees.com, may have done away with their original forum, but they updated and still going strong enough.

    Unfortunately though there are “bands” and “musicians” out there who use it purely to spam and self promote with little interest in anything else which is why ordinary users get bored with really quick. Some people need an education on internet and social networking etiquette.

    Comment by Rustybucket
    10.
    January 21, 2012
    1:03 pm

    Reading this brought home to me how completely i had abandoned my myspace page. Nobody could ever seem to find my page, and i remember finding it very difficult to find other artist’s pages. So this morning i took a look for old time’s sake. The tracks and photo are still there, but my cool wallpaper has vamoosed.
    What pissed me off though was this- i played one of my tracks, and out popped the stand alone player. couldn’t quite see why this was necessary, but what harm. The problem was what happened after my track finished playing…….some Kate Perry-alike drudge came

    Comment by Mark
    11.
    January 21, 2012
    10:15 pm

    The Myspace profiles are more individualized then Facebook and the players are just fine.If you can’t find someone maybe the problem is you.It’s so easy to use and there is more to do.What’s everyones REAL deal?

    Comment by Nun Yourbizness
    12.
    January 22, 2012
    11:22 am

    Myspace is brighter and snazzier than facebook and thats the problem, its to cluttered. Facebook is clean and simplistic its the same with Twitter

    Comment by R O'Callaghan
    13.
    January 22, 2012
    12:19 pm

    I love my Reverbnation page, so much so that you are all welcome to check it out – http://www.reverbnation.com/danielprendiville.

    Reverbnation had two useful selling points for me – a link-in with Facebook (most sites have that now as well) and the ability to get material “out there” quickly and easily. Bandcamp is fine, but having to upload wavs (as against mp3s) is a pain. Does anyone out there actually download wavs from Bandcamp?

    Comment by Daniel Prendiville`

    Comments on this article are now closed.


Search On The Record