Would you like fried chicken with that? Yeahhh bwoyyy!
There are some stories which land on the OTR desk and make us cackle with glee. To be honest, any story these days which doesn’t involve the music industry doing really stupid things to annoy music fans is going to …
There are some stories which land on the OTR desk and make us cackle with glee. To be honest, any story these days which doesn’t involve the music industry doing really stupid things to annoy music fans is going to cause some lulz.
This week, it’s the tale of Flavour Flav and his prospective chain of Flav’s Fried Chicken restaurants which stands out from the crowd. Hey, what’s not to like about Flavour Flav and fried chicken?
The Public Enemy wingman with a penchant for oversized timepieces has opened his first fried chicken joint in Clinton, Iowa. The 26,000 people who live in the town, which gave the world Godfather’s Pizza founder William Theisen, will be the first to find off if there’s a bang of KFC off a bucket of FFC.
In fact, just to signal his intent in the fried chicken wars (you did know about the fried chicken wars, right?), Flav’s first fast food restaurant is located right next door to a KFC outlet. The Colonel is believed to be non-plussed by the competition, especially as that KFC outlet has been in business since 1963 and has seen off six or seven other competitiors in that time.
Yet every hip-hop act worth their gold teeth and Jacob the Jeweler loyalty card knows that the game is all about expansion and tweaking the brand. As Dan Charnas points out in his excellent book “The Big Payback” about the history of the hip-hop business, hip-hop has always been about that blending of art and commerce.
Back when Flav was a Def Jam pin-up, though, no-one probably thought the day would come when he was flogging fried chicken in a strip-mall in Iowa. Hmmm, it would make a great TV show all the same….