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  • irishtimes.com - Posted: June 18, 2010 @ 10:25 am

    Small is beautiful, if Irish festivals are anything to go by

    Jim Carroll

    Some predictions do come true and the continued rise and rise of the smaller music festival is something which has been on the cards for quite some time.

    Over the last few years, On the Record’s annual census of Irish festivals and outdoor shows has pointed to a steady growth in the number of festivals which are thinking small rather than going extra-large.

    This weekend’s debut outing for the Body & Soul festival at Ballinlough Castle, Co Westmeath and next weekend’s Sea Sessions in Bundoran, Co Donegal are just two examples of the move away from the mass tribal gatherings.

    Over the next few months, festivals like Glasgowbury (Draperstown, Co Derry), Castlepalooza (Tullamore, Co Offaly), Indiependence (Mitchelstown, Co Cork), Cork X Southwest (Skibbereen, Co Cork) and Temple House (Ballymote, Co Sligo) will be opening their gates and hoping people turn up to see everyone from Mercury Rev (Castlepalooza) to Bonnie “Prince” Billy (CorkXSW).

    Even though most of the festivals are capped at a 5,000 capacity – you’re into licensing scenarios once you go over 5k – getting the folks into the field is still a considerable ask.

    As every promoter knows only too well, 2010 has been the year when the notion of an instant sell-out has gone right out the window. People are waiting until the week of a show before getting their credit cards out. The amount of radio and print ads for shows which would previously not require such a push has been unmissable.

    However, the growth in volume alone would indicate those behind the fun-sized fests believe Irish fans are prepared to take a punt on their events. It seems to be the case in these recessionary times that small rather than large is way of the walk.

  • 27 Comments

    1.
    June 18, 2010
    11:18 am

    Hey Jim,

    You’ve probably seen this but just in case. David Byrne’s TED talk : http://www.youtube.com/watch?v=Se8kcnU-uZw

    Possibly people feeling more inclined towards intimacy could explain one reason for the attraction of the smaller fests? As Lenny Cohen said “There are no athiests in the trenches and we’re all in the trenches now.”

    Comment by John Hennessy
    2.
    June 18, 2010
    11:47 am

    I’d be interested to know how many of them are breaking even. Are they doing it for the love of it or for the money-making? Because i’d imagine there’s not a huge amount of money to be made once everything’s been paid for, with the smaller festivals anyway.

    Comment by CB
    3.
    June 18, 2010
    12:13 pm

    John – thanks for that, will check it out.

    CB – Hard to know, to be honest, unless the promoters themselves are forthcomiing about it. That said, I’d say they must be because otherwise, any “love” for doing it soon becomes a financial pain. And it may also mirror the realignment which John is refering to in the move towards intimate events – you don’t need to make – and probably can’t make – a huge financial killing from a festival any more. I think I’ve used this quote before but it still stands up – how do you make a million in the live music business? Start out with ten million.

    Comment by Jim Carroll
    4.
    June 18, 2010
    12:23 pm

    having gone to Indiependence last year it was an absolute cracker!!! Seeing RSAG at midnight with less than a few hundred folks all going bonkers and then see SFA with about 300 folks in a field….stuff of dreams…who can of course forget camping in a GAA pitch…quality festival…shame I’m missing it this year :(

    Comment by caroline
    5.
    June 18, 2010
    12:27 pm

    personally, i don’t care about the financials… that’s all noise… as a consumer, small has always been better than large so i’m glad that appears to be the trend…

    Comment by Ally
    6.
    June 18, 2010
    12:57 pm

    @ Ally – i don’t agree that it’s all noise – it’s fundamental to these smaller festivals being able to keep going. My question isn’t really abut the financials in the way that i’m pondering if the promoters are making money themselves, more if the smaller festivals are sustainable enough to carry on the way they are. My reason for wondering is that i know i know a few of the organisers for one of the above named festivals & i do know that they’re still trying to make back money from 2/3 years ago, all the while trying to produce a bigger & better event this year. It just makes me wonder if they are right to keep pushing for it to get bigger, if that’s where the money is for the event itself…

    Comment by CB
    7.
    June 18, 2010
    1:37 pm

    Isn’t it mental how much Castlepalooza is advertising though? Seems to be doing more ads than any festival, big or small.

    Comment by Una Mullally
    8.
    June 18, 2010
    1:38 pm

    Afternoon J,

    Not to go too wide off the subject – a few “festivals” happening here this side of the Urals but nobody of any major interest yet…….
    Yet to give a flavour of what’s on the billboards around the city – upcoming gigs:

    Tori Amos, Boy George, Ozzy O, Roxette, A Ha, James Morrison, Seal, Placebo, Slash, Pink, Massive Attack, Skunk A, Killing Joke, Goran Bregovich and Leonard Cohen.
    BTW – Faithless “opened” the St Petersburg International Economic Forum last night

    Make your own judgements!

    Comment by Morov
    9.
    June 18, 2010
    2:03 pm

    ROXETTE!!

    Comment by CB
    10.
    June 18, 2010
    3:01 pm

    Jim@3

    ”Hard to know, to be honest, unless the promoters themselves are forthcomiing about it…”

    I was at the brilliant, completely uncategorisable Flat Lake festival (Crystal Swing, Karaoke with sheep, Mr T and the Biscuits, Lily Allen queuing for an organic burger like the rest of us as there’s no VIP area) it had an even smaller capacity of 2,500. Everyone who attended received an email from the organisers yesterday (Kevin Allen and Pat McCabe) where they admitted they had made a loss of 10000 Euro – I like the way they’re completely up front about it. They’re going to hold a small event at the same location in July to make up the deficit to ensure it goes ahead next year.

    Comment by Quint
    11.
    June 18, 2010
    3:20 pm

    It is great to see the crowds focking to these Irish festivals.
    Especially, the rural areas – the Rory Gallagher Festival in Ballyshannon, Co. Donegal was a great success and was meant to bring an extra 2 million to the town (massive for the development of the area).

    I have to say that Paul Weller at Sea Sessions is Massive

    Comment by ADM
    12.
    June 18, 2010
    3:38 pm

    Una – wait till the Oxegen ad campaign
    kicks in – will make it look like a poster campaign for a lost cat by comparison

    Comment by Jim Carroll
    13.
    June 18, 2010
    4:14 pm

    heading to Body and Soul tomorrow, looking forward to a smaller festival.

    Comment by JC
    14.
    June 18, 2010
    6:04 pm

    I’ve been sayig for years that smaller festivals are best. way better vibe in my opinion

    Comment by tim
    15.
    June 18, 2010
    6:08 pm

    the 2nd trabolgan reincarnation festival was announced yesterday, not my bag by any means but those who know that genre seem to be impressed…

    http://www.weekender2010.reincarnationmusic.com

    Comment by tim
    16.
    June 18, 2010
    7:01 pm

    Morov – what are ticket prices like for these shows? And any word on if the gigs are
    selling or stiffing?

    Comment by Jim Carroll
    17.
    June 18, 2010
    9:15 pm

    Re: reincarnation festival, Ive always said a ATP weekend would do great over here if there is a venue that does something similar how comes we have never had any word of anything happening

    Comment by Chris
    18.
    June 18, 2010
    10:21 pm

    As one of the organisers of Cork X Southwest, I can say honestly that when we set out it was out of love of music, arts and the hope of creating something which could be enjoyed by many for small money. Dont get me wrong, I’m altruistic in many ways but I didn’t fancy footing any bills for it. We took a heavy hit the first two years and are still recovering but keeping it small has meant we can manage and we are lucky in that we have a good sponsor in Murphys, who have been very supportive to our event. Our hard work and the support of our loyal fans has meant that we have created something worthwhile and I commend all those who have made similar efforts. Its about time that small was big again.

    Comment by Dermot
    19.
    June 18, 2010
    11:30 pm

    @ 17

    do you mean you never had word from reincarnation? or atp?

    I know several groups have looked at doing at atp type thing in trabolgan over the last few years but i think the problem has been that it doesn’t have enough beds to make it work financially.

    if, say, there’s 1000 beds in trabolgan then at least 300 of those would be used for bands/staff/roadies/etc meaning they’\d only be able to see 700 or so and having been to both camber sands and minehead i can tell you both sites have WAY more chalets/beds than trabolgan does.

    at atp new york they use two other nearby hotels as well as the main one where the gigs are and buses shuttle between them all but i found this to be a bit of a pain in the arse to be honest, especially at 3am when it was absolutely freezing waiting for the bus back to our hotel.

    if i go to atp-ny again it’ll defo be to stay in the main hotel where all the action is.

    there’s talk at the mo’ down here of a festival in spike island (cobh) but again accom will be the main problem unless an absolute fortune is spent on the place.

    Comment by Jim Morrish @ CMJ
    20.
    June 19, 2010
    12:30 am

    I’ve been to many festivals in Ireland and the smaller ones are almost always a more pleasant experience.

    Comment by the north monastery
    21.
    June 19, 2010
    9:59 am

    If you like small but beautiful, also check the Super8 Shots Film Festival in Galway this week.
    Projections & Screenings, Masterclasses, Live concerts (Donal Dineen, Patrick Kelleher etc.), Comedy Events, Exhibitions and so on
    http://www.irishtimes.com/newspaper/weekend/2010/0619/1224272842633.html

    Comment by Julien Dorgere
    22.
    June 20, 2010
    2:27 pm

    J, ticket prices here in EUROS with a few showing min and max:

    Ozzy O – 64 to 290, Roxette – 60 to 290, James Morrison – 64, Seal – 84, Slash – 52 to 435, Skunk A – 52 to 87, Killing Joke – 40, U2 (open air 80,000) – 87 to 230 and Leonard Cohen – 72 to 580 !!

    Leonard has the pleasure of playing the 5,000 seater Kremlin Congress Palace, where all the Communist Part gigs were held – think I took you to see it.

    With 16 million in the city, organisers will always find enough punters to pay the above prices, irrespective of any economic difficulties.

    Comment by Morov
    23.
    June 20, 2010
    7:05 pm

    Morov – holy ticket prices Batman! Those figures are INSANE! Who the hell is paying up to €580 for Lenny? Please tell me that the flatheads aren’t going to Lenny. They’re not, are they? And those U2 tix are pricey. Maybe we’re not as badly off here as we think

    Comment by Jim Carroll
    24.
    June 21, 2010
    7:54 am

    J,

    Only in the last few years have we seen the appearance of somewhat decent venues and more organised promoters. Hardly anyone could travel and play here in the 90s – hence you see the pent-up demand for bands, including many 80s and 90s bands!

    U2 never played here, hence the prices and it will sell-out. Lenny – you’d be amazed at who will turn up – from across all slices of society.

    As to the flatheads – long gone my friend, long gone………

    Remember one thing though – this is a “one-off” generation. Apartments were/are privatised for free, giving the punters serious worth and no mortgages. Hence all income is real disposable income and they like to spend it – hence “the Russians are big spenders” tag!………

    Comment by Morov
    25.
    June 21, 2010
    8:59 am

    Morov – thanks for that, sounds like Russia is getting a taste of the mania for live gigs which was here in earnest from 2003-2008. Interesting note about the one-off generation too and how that impacts on ticket demand.

    Comment by Jim Carroll
    26.
    June 22, 2010
    4:23 pm

    I’ve gone to Cois Fharraige for the last 3 years and its consistently been the best weekend of the year. Pubs, sunshine, seaside and banter. I’ll never go to a massive festival like Oxegen again (memories of that are mud, mud, tents on fire, tents being robbed, queues, and more mud!)
    Maybe I’m getting old (25) but smaller definitely is more craic when it comes to festivals. Fingers crossed Cois Fharraige will be organised again this year.

    Comment by Murray
    27.
    June 24, 2010
    3:34 pm

    Not forgetting that little gem of small Irish festivals – Knockanstockan!

    Comment by Robin in Wicklow

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