Jim Carroll

Music, Life and everything else

Record business goes trucking

If the mountain won’t come to Muhammad, Muhammad must get in his truck and go to the mountain. Report from the LA Times about how Universal Music are planning to send a bunch of music trucks to a dozen spots …

Wed, Dec 9, 2009, 13:33

   

If the mountain won’t come to Muhammad, Muhammad must get in his truck and go to the mountain. Report from the LA Times about how Universal Music are planning to send a bunch of music trucks to a dozen spots around Los Angeles over the next few weekends to flog albums by Janet Jackson, Morrissey, U2, Nirvana, The Carpenters, Diana Krall, Katharine McPhee, John Fogerty, Jackson 5 and Bob Marley.

It’s an interesting move because temporary truck-tailing like this does at least get the product out there, especially as the record shops which would have flogged the music up to now have gone out of business in the last few years due to poor sales and increasing overheads.

However, the ongoing move to digital ain’t for the turning so while this move will grab headlines – and raise some cash for a LA hospital City of Hope – it’s unlikely to have any long-term impact. Unless, of course, hard-pressed retailers go “mmm”, stick their CDs, vinyl and merch in the back of a truck, say “see-ya” to their landlords and hit the road. Your favourite record shop: coming back soon to a street near you today (and another street tomorrow)