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  • irishtimes.com - Posted: November 2, 2009 @ 11:15 am

    Imelda May and the O2’s halo effect

    Jim Carroll

    It has been a fine few days for some megastars planning to visit Ireland in the coming months as their agents receive glad tidings from Dublin. Both Paul McCartney and Whitney Houston sold out their upcoming gigs with very little effort whatsoever, with Houston shifting a monster 26,000 tix in the process. There’s two gigs the promoter won’t have to worry about unduly until the act arrives at the airport and starts to bitch about finding crisp crumbs in the back seat of the limo.

    As has become the norm with the bigger shows heading this way, both of the above acts will play in Dublin’s O2 where the schedule is getting rather busy. Aside from the sell-outs like Beyonce, Muse and Depeche Mode, advance bookings from Chris de Burgh (everyone’s favourite Irish Times letter writer is planning a gig for April 21, 2011 so you have 18 months to get your excuses together) and the We Will Rock You musical which may put some bums on seats in the quiet days of January, there are some gigs booked in which will be a serious test of an act’s pulling power in the biggest venue in town.

    Imelda May, for example, will be playing a pre-Christmas hometown hop on December 22. The rockabilly revivalist has had a bumper year by anyone’s standards and seems to have been playing gigs somewhere in the country every other week. She had the benefit of a solid burst of TV advertising from Universal over the summer to help push her “Love Tattoo” album, proving once again that major labels are pretty darn good when the ball is already rolling. Such advertising also helps her live pulling power so you wonder if Universal’s contract with her include a share of that loot.

    imelda-may.jpg

    While May’s successful year probably comes as a bit of surprise to many – after all, the only pundits who were tipping her at the start of ‘09 were Pat Kenny and, er, this blogger – a show at the O2 is a whole different hill of beans. There’s certainly nothing wrong with Team May’s ambitious streak in this regard. A show of this size has plenty going for it on the optics front, which is something a lot of Irish bands seem to forget, and also plays well with the group psychology about how and why certain acts make the great leap forward out of the pack. But you have to wonder if there really are 9,000 mad-for-it May fans out there who want to see her a few days before Christmas? After all, she has just done a six date run around the land over the October bank holiday weekend so that’s a six week gap between an expansive tour and the O2. Is there really that much demand for a May show of this size?

    What will be interesting to observe is if the venue’s halo effect will help push this show in any way. Since last December, there has been a steady stream of punters heading down Dublin’s docks as intent on checking out the revamped venue as much as the band onstage. I’ve heard next to no complaints about the gaff, mainly because the people tasked with upgrading the venue did all the right things. Not only is it an ultra-modern space well capable of taking the convoy of trucks and the big productions, but it also seems to pass the various sight and sound tests from the paying audience who sit front of house.

    It has also become the comparison point for all other largescale venues in the country. Look at last week’s announcement about the Tipperary Venue where the €460 million development, featuring a huge casino and new all-weather racecourse, will also have “an underground entertainment centre with a retractable roof capable of holding 15,000 people which would be ‘the rural equivalent of Dublin’s 02 complex’.” The promoters of that project will be hoping O2 feel like buying the naming rights for that venue as well.

  • 35 Comments

    1.
    November 2, 2009
    11:27 am

    Jim,

    What do you make of this article in yesterday’s sunday business post. A number 1 album with just 1,000 sales. Maybe everyone was buying McCartney tickets instead.

    http://www.sbpost.ie/newsfeatures/the-week-the-music-died-45336.html

    Ro

    Comment by Mumblin' Deaf Ro
    2.
    November 2, 2009
    11:34 am

    MDR – your last line sums it up. Album sales seem to be on a permanent downward decline and that revenue shortfall has to be made up by the artist from live revenue. Hence why you have three nights of Whitney at the O2, Imelda May doing s six date Irish tour six weeks out from her O2 gig etc.

    The real problem is for labels – how do they address this shortfall in revenue when they’re not live music promoters? They could stop signing/releasing new acts and become catalogue pimps but I really think this will only have limited play in the future unless you have a megastar like Michael Jackson and he croaks it.

    Or the labels could cut their cloth to suit the new realities – tighter deals, tighter costs, contracts which take in the live side as well. This was something which was addressed at the Record Label panel at HWCH a few weeks back and all involved are doing just that. It is happening because labels – the smarter labels – know that surviving means taking new ideas onboard. And new ideas do not involve taking your customer to court or turning off his/her internet connection.

    Comment by Jim Carroll
    3.
    November 2, 2009
    12:03 pm

    I see that SBP brings up the illegal downloading point again while just last week a study was published that said illegal downloaders still spend more money on music on average then music buyers that don’t spend.

    Comment by Ian
    4.
    November 2, 2009
    12:07 pm

    Ian – you mean one of those “67% of Irish music fans would download the new Coldplay album, but only 9% would go to see them play live” surveys from Geezers With Bad Suits/YHAGWHAOOXCV? You can spin those surveys to resemble whatever point of view takes your fancy but you can’t argue with the basic nuts and bolts figures – ie Album Sales Are Down, Live Ticket Sales For Megastars Are Up.

    Comment by Jim Carroll
    5.
    November 2, 2009
    12:27 pm

    Yeah I reckon the 02 honeymoon period will end next year for non mega acts. I remember working it out around July that close to 70% of the shows up to that point had sold out. Cracking business. There was the odd stinker (Kaiser Chiefs, New Kids on the Block) but it seems reality is hitting with ticket prices now reducing (Kasabian €33).

    The Nolans, Backstreet Boys, Lily Allen and Paramore all struck me as “ambitious” when announced.

    Aside from that, how many “mega” bands will actually be touring next year that are not already announced? I assume Bon Jovi will add an (probable outdoor) Irish date but after that I can’t think of many.

    Comment by JC
    6.
    November 2, 2009
    12:27 pm

    I think it’s kind of sad in a way to see Imelda May at the O2. Saw her less than 6 months ago in Belfast and in a venue that could only hold 200 people, but there was a real connection with the music and the whole crowd was immersed in the experience. I’d say this is most people’s experience of her recent tour but I think this will be totally lost on a big stage.

    Some acts are more suited to a big stage than others. It’d be a bit like sticking Lisa Hannigan on the Main Stage at Electric Picnic (WHOOPS!).

    Comment by Lutin
    7.
    November 2, 2009
    12:42 pm

    I thought April Fools had come early when I read about that development in Tipperary. It’s absolutely mind-boggling in its ambition [and timing]. Its like opening a tanning salon in the Gobi desert — what are they smoking down there?

    Comment by Peter81
    8.
    November 2, 2009
    12:50 pm

    Story is here http://www.independent.co.uk/news/uk/crime/illegal-downloaders-spend-the-most-on-music-says-poll-1812776.html. Ironically it mentions that Shakira is cool with illegal downloading, wonder if she still feels that way.

    Obviously sales are down but in this particular market to blame it exclusively on downloading doesn’t look at the big picture right now. People are afraid to spend money at the minute, or if they’ve been laid off they’ve no money to spend so obviously something inessential luxury items like CD’s will suffer.

    I also still think that the way that people buy music when they do buy music has changed a bit recently. The merch desk at Vicar Street last night seemed to be doing good business and I find it hard to believe that people who were buying hadn’t heard Vektemist before last night.

    Comment by Ian
    9.
    November 2, 2009
    1:08 pm

    JC – still, they got a good run out of it. We Irish do like to have a gawk at bright new shiny things. That said, there have been a few gigs which don’t seem to have done the business – like the Kaiser Chiefs etc.

    As for next summer, well, there’s Kenny Rogers and Pink…. Peter Aiken made that point in an interview in Sep in The Ticket – there just doesn’t seem to be the same quantity of acts planning tours for ‘10.

    Lutin – venues and festival stages are dictated by demand and the promoters feel Imelda May can “do” the O2 just as putting Lisa Hannigan on in one of the tents might – might – have led to big queues of people not able to get in to see her. I suppose it also shows the lack of a mid-sized venue – a 5.000 capacity one for instance – in the city.

    Peter81 – I drove by the site on Saturday and tried to picture what it might look like when and if it’s built. Just can’t see it either.

    Ian – It’s not just about luxury items like CDs – there are less CDs being purchased which means less revenue from that sector, a loss which is not getting shored up by merch. The problem for the labels is how to change their business model to make up for that lost revenue – they can, of course, get a share of the merch or live revenue by renegotiating deals or inserting appropriate clauses in new contracts. But, most of all, it will involve cutting costs – less money for videos, tour support, lavish studios, big name producers etc

    Comment by Jim Carroll
    10.
    November 2, 2009
    1:09 pm

    mayher hawthorne was doing v good merch sales on sat night, mainly for the heart shaped wax, as opposed to std cds or t shirts

    Comment by OC
    11.
    November 2, 2009
    1:32 pm

    I meant that people are now buying their CD’s from the merch table at the gigs. The labels presumably aren’t giving those copies away to the bands for free and will have been charging the bands a similar price for them as they are charging the record shops.

    Comment by Ian
    12.
    November 2, 2009
    1:43 pm

    keep musicians poor, 99.9% of them make terrible albums when they get rich.

    Comment by petee
    13.
    November 2, 2009
    1:51 pm

    Ian – I’d be v interested to hear exact figures from a band or label about how many CDs are sold via a band’s gig vs conventional retail and download outlets. I’d say the bulk of sales at gigs are on “gig-only” items – see OC @ 10 for example.

    Comment by Jim Carroll
    14.
    November 2, 2009
    1:56 pm

    “an underground entertainment centre with a retractable roof”

    So you can see the topsoil from beneath?

    Comment by aidan
    15.
    November 2, 2009
    1:57 pm

    As for next summer, well, there’s Kenny Rogers and Pink…

    And JLS, confirmed, along with Kenny, for Marquee in Cork. That’ll be fun.

    As for Imelda May, she played the Savoy here during bank holiday weekend which is a 1k venue (I think) and I’d imagine she could easily have filled it twice over. Big stretch to the O2 though, unless she’s planning the country’s largest office party.

    Comment by Ivor
    16.
    November 2, 2009
    2:16 pm

    Peter81 – ”I thought April Fools had come early when I read about that development in Tipperary. It’s absolutely mind-boggling in its ambition [and timing]. It’s like opening a tanning salon in the Gobi desert — what are they smoking down there?”

    LOL – so right. Even at the height of the Celtic Tiger, this sort of development would have been deemed excessive. There is no real need for a rural equivalent of the O2 when the INEC Killarney and Theatre Royal in Castlebar already exist. The whole thing is daft and completely unfeasible, a bit like Imelda May playing the O2.

    As for the O2, I have only been to one gig there so far (Neil Young) and while the sound and sightlines were perfect, to be honest found the venue itself a little soulless what with all that exposed brickwork and the relentless O2 branding. Pity they had to place an actual phone shop in there also – who the hell buys a mobile phone at a gig?

    Thought that CdeB date (April 21, 2011) was a mistake when I first saw it – April 2011!!!!!? A staggering 18 months away. Is this a record?

    Hope Sandoval and the Warm Inventions last saturday – possible gig of the year so far (unless it’s topped by Japandroids and Fever Ray between now and Xmas). Sublime stuff, bunch of Irish lads as a backing band and of course MBV legend Colm O’Ciosog on drunms and guitar).

    Comment by Quint
    17.
    November 2, 2009
    2:25 pm

    It’s been amazing the way they’ve added all these shows at the O2 recently with ticket prices in or around that €33 mark.

    After a year of bumper sell-outs and megastar tours, it seems they’re willing to take a few gambles now and see how it works out with smaller acts at cheaper prices. I can’t remember how long ago it was when a standard gig in The Point was €33. A good few years I’m guessing.

    But as people have pointed out, they are likely to have to deal with more mid-range acts during 2010, so they are likely to use these gigs before Christmas as a test to see how they can make the books balance. Obviously, people (like myself!) who haven’t been to a gig there might look at these €33 gigs and think it’ll be worth it for the gawk at the building, but that fascination will die down pretty soon too.

    With things like Imelda May, the odd double-bill of David Gray & Regina Spektor and the swift return of Olympia regular Bill Bailey, they seem to be testing all sorts of waters in an attempt to gauge how to keep the venue profitable when the OAPs take some time off.

    Comment by kDamo
    18.
    November 2, 2009
    2:46 pm

    If you are talking your typical Crawdaddy or Whelans gig, then Ian has a point. However, push beyond that size of show and its really just the t-shirts, scented candles, and Knock apparition holograms that are selling. Punters have the music already.

    Comment by JD
    19.
    November 2, 2009
    3:58 pm

    Perhaps I was dreaming, but I thought I read somewhere that the plans for this development in Tipperary include a life-size replica of the White House. It’ll come in handy when President Obama visits I guess…

    Comment by Des FitzGerald
    20.
    November 2, 2009
    4:01 pm

    Noticed in the IT last week that The 02 tried to stop the Citywest Hotel running Disney on Ice on the grounds that it was in breach of their planning permissions, which exludes permition the use the centre as a concert venue. Judge agreed with Citywest that it was not a “concert”.

    Evidence of 1 show at least been taken away from the 02!

    http://www.irishtimes.com/newspaper/ireland/2009/1023/1224257294717.html

    Comment by JC
    21.
    November 2, 2009
    4:06 pm

    However, push beyond that size of show and its really just the t-shirts, scented candles, and Knock apparition holograms that are selling. Punters have the music already.

    JD – Knock apparition holograms – now there’s an idea for an O2 gig

    Perhaps I was dreaming, but I thought I read somewhere that the plans for this development in Tipperary include a life-size replica of the White House.

    Des – as mad as it sounds, you’re right about that. From the Irish Times piece…

    “The site, which is located off the M8 Dublin-Cork motorway, would also feature a full-size replica of the White House in Washington as “a memorial to James Hoban”, the 18th-century Irish architect from Co Kilkenny who emigrated to the US and won a competition to design the president’s residence.”

    JC – wonder will they object when the National Convention Centre up the road from them starts putting on gigs too?

    Comment by Jim Carroll
    22.
    November 2, 2009
    4:09 pm

    ”The site, which is located off the M8 Dublin-Cork motorway, would also feature a full-size replica of the White House…..”

    Seriously, is this whole thing some sort of elaborate prank?

    Comment by Quint
    23.
    November 2, 2009
    4:10 pm

    This is an intriguing article. I don’t understand how anyone should have a real problem with seeing an artist try and be ambitious and raise their own standards by playing in bigger venues.
    I believe the ticket prices for the upcoming Imelda May O2 show is exceptionally fair compared to other artists that haven’t had the same amount of success over the last year that she has enjoyed.
    How would anyone know, until they’ve seen with their own eyes, if an artist deserves bigger venues? And who has the right to decide?
    You’d be hard pressed to find any artist out there at the moment that works as hard as Imelda May. The real reason that record sales are falling? Perhaps it’s something to do with major labels wasting money signing bands that have played maybe half a dozen gigs, or meaningless ‘image over talent’ X-Factor wannabes that CAN’T sing live.
    It’s the ‘Popstar’ illusion that is dying, not real music played by talented musicians.

    Comment by Hal Weston
    24.
    November 2, 2009
    4:13 pm

    No sign of the recession in Vicar St last night. Grizzly Bear and St. Vincent were amazing.

    Comment by Mar
    25.
    November 2, 2009
    4:20 pm

    Hal @ 23

    This is an intriguing article. I don’t understand how anyone should have a real problem with seeing an artist try and be ambitious and raise their own standards by playing in bigger venues.

    I certainly don’t have a problem with this – see the line “there’s certainly nothing wrong with Team May’s ambitious streak in this regard” above.

    How would anyone know, until they’ve seen with their own eyes, if an artist deserves bigger venues? And who has the right to decide?

    Well, the people who decide are the act, the act’s agent and the promoter. We won’t know if they’re on the money regarding the act filling the O2 until December 22.

    You’d be hard pressed to find any artist out there at the moment that works as hard as Imelda May.

    Nonsense Hal – every act out there at the moment works hard. Or thinks they work hard.

    The real reason that record sales are falling? Perhaps it’s something to do with major labels wasting money signing bands that have played maybe half a dozen gigs, or meaningless ‘image over talent’ X-Factor wannabes that CAN’T sing live. It’s the ‘Popstar’ illusion that is dying, not real music played by talented musicians.

    Are U2 an example of the above? As detailed here and elsewhere, their album sales are falling compared to previous releases. This has as much to do with a change in how people consume music as it is to do with the signing habits of the major labels.

    The majors have ALWAYS signed acts who are one or other of the categories you list above – yet past record sales have allowed them to keep operating. What has happened now is that there is less revenue from album sales and labels have to change how they work. If they don’t do that, they won’t be around for every long

    Comment by Jim Carroll
    26.
    November 2, 2009
    4:26 pm

    @22 “Seriously, is this whole thing some sort of elaborate prank?”

    Euro Itchy & Scratchy Land springs to mind.

    Comment by Peter81
    27.
    November 2, 2009
    4:56 pm

    @24 – Agree completely. Grizzly Bear totally blew me away – best gig I’ve been to in years. And St Vincent supporting was excellent, one of the best support acts I’ve seen

    Comment by Neill
    28.
    November 2, 2009
    5:45 pm

    Jim – I think people are itching to discuss the Grizzly Bear gig. Maybe a seperate post? I would contest how good it really was. Me and many others were pretty bored by the end. Good but not great. Each to their own I suppose.

    Comment by PG
    29.
    November 2, 2009
    5:58 pm

    PG – I don’t think anything has ever stopped oTR readers from discussing a gig here before!! Fire ahead here….. I missed it but consoled myself by remembering that I saw them back in March in a church.

    So what was it like, pop-pickers?

    Comment by Jim Carroll
    30.
    November 2, 2009
    8:56 pm

    I was sick with swine flu all last week, so don’t know if Sligo Live got discussed at all amongst this blog. But can I just say that Martha Wainwright in the Radisson was amazing, absolutely superb. Such a pleasure to see her in an intimate gig (about 600 ppl) and an extra pleasure not to have to travel to Dublin to see such a great artist. :)

    Comment by Dani
    31.
    November 3, 2009
    12:54 am

    Grizzly Bear were sublime on sunday night, bloody amazing, As was St Vincent as support, hope she does her own show here soon.

    Comment by Ciaran
    32.
    November 3, 2009
    10:13 am

    passion pit last night was a cracker. they were really up for it and tore the roof off.

    good article here from john harris
    http://news.bbc.co.uk/2/hi/entertainment/8330633.stm

    Comment by petee
    33.
    November 3, 2009
    10:23 am

    petee – that’s a damn good piece by John Harris – loads of food for thought in that, especially the idea of an “infinite present” when it comes to music.

    Comment by Jim Carroll
    34.
    November 3, 2009
    12:23 pm

    Good article from Harris.

    I can’t help think that a little bit of the magic of gigs and thus music has died now that everything is just a click away.

    Going to my first gigs, I didn’t have a clue what to expect. You’d spend months getting excited about a gig.

    But now, kids just log on to youtube to see footage from a gig the previous night and already know the set list in advance.

    It was pretty rare to see any live footage of a gig pre internet days

    Comment by nerraw
    35.
    November 3, 2009
    12:24 pm

    It’s crazy about that development, I was at the opposite kind of thing on Saturday night, that Young Hearts Run Free night, one of the best things I have ever been to, literally underground. It makes things a bit easier to deal with that people are out there doing nights like that, it obviously took so much effort, there were great bands, and an amazing atmosphere, Children Under Hoof were brilliant. A fitting end to DEAF. Thought Grizzly Bear were spectacular, also – so all in all an amazing weekend, really memorable, thank God there are still some great people in this town running some stuff.

    Comment by Ciaran

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