Jim Carroll

Music, Life and everything else

The tweeting of crowds

One very noteworthy aspect of every SXSWi panel I’ve been to has been how individual Twitter feeds act as a collective thought-bubble for the room. As the panelists go about their business discussing everything from the death of the PR …

Tue, Mar 17, 2009, 16:55

   

One very noteworthy aspect of every SXSWi panel I’ve been to has been how individual Twitter feeds act as a collective thought-bubble for the room.

As the panelists go about their business discussing everything from the death of the PR agency to how old media has gained a new voice via Twitter, tweets from the room with instant reactions, updates, questions and musings begin to appear.

Keeping an eye on seach.twitter.com for these updates under the appropriate hash-tag, you get a real sense of the pulse of the audience and how everyone else is rating the panel and panelists. It’s quite eye-opening to see how Twitter can be used to enhance converstions in this manner.

But what’s really interesting in all of this is the psychology of these exchanges. Because everyone is instantly reacting to what is being said or implied, there are a lot of repeat comments because people are obviously extrapolating and highlighting similar topics and trends.

The overall mood-music is usually positive. Sure, there are some snarky attention-seekers who will Tweet something they’d never say in a million years into a microphone in the same room, but the overall drift is more positive than negative.

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