Festival Republic buys into Electric Picnic – official
Press release as issued this afternoon below the fold. FYI Festival Republic is the company formerly known as Mean Fiddler and is co-owed by MCD via Gaiety Investments and Live Nation. (1) All those rumours were bang on. (2) Will …
(1) All those rumours were bang on. (2) Will this new MCD/POD love have any bearing on POD’s venues or is it solely a Picnic thing? (3) Will Aiken Promotions now do their own festival? (4) There sure will be some interesting culture clashes in Stradbally in September! (5) Will both POD and MCD be booking the Picnic? (6) How will this impact on the Picnic’s vibes? (7) Who the hell will headline the Picnic? (8) Does the Competition Authority have anything to say? (9) I assume it was just bad timing that this news broke late on the eve of a bank holiday.
“The UK’s leading festival & event promoter Festival Republic is investing in the Electric Picnic Music & Arts Festival in what will be a fresh new chapter in the festival’s evolution. After five years the festival has become one of the most heralded around the world receiving critical acclaim from music fans and media alike. It is now a three day multi staged family event with some of the biggest names in music performing as well as featuring the Body & Soul area, a large spoken word area, an arts & crafts field, theatre, comedy and a designated family campsite and kids area.
Festival Republic, which is co-owned by Live Nation & Gaiety Investments, has a festival portfolio which includes the iconic Glastonbury as well as the Latitude festival and Reading & Leeds festivals in the UK. “I have been a friend of John Reynolds for a long, long time and have been a fan of the Electric Picnic Festival since its inception; it is Ireland’s version of Glastonbury as far as I am concerned and has been a great inspiration to Latitude too. I am very excited about partnering with John and his team to become part of it” said Melvin Benn, Managing Director of Festival Republic.
Part of this new deal sees the buying out of Aiken Promotion’s interest in the festival.
With regards to the new collaborators John Reynolds says: “I look forward to the new partnership with Melvin Benn and his team. I have worked with Melvin on a number of projects over the years and I really look up to him as festival promoter.”
The Electric Picnic Music & Arts Festival will take place as usual in Stradbally on 4th, 5th & 6th of September. This year’s lineup will be announced beginning of April which is when tickets will also go on sale.”