Jim Carroll

Music, Life and everything else

Analogue – another one bites the dust

As many of you have already noted in comments below, Analogue can be added to the list of mags who have been forced to cease print publication. Per editor Brendan McGuirk, it just wasn’t viable to keep the print mag …

Wed, Feb 25, 2009, 12:15

   

As many of you have already noted in comments below, Analogue can be added to the list of mags who have been forced to cease print publication.

Per editor Brendan McGuirk, it just wasn’t viable to keep the print mag going any longer. The volume of ads available for a mag like it would be slim at the best of times and fairly non-existent in the current economic shit-storm, thus hastening the scuppering of the print edition. Therefore, Analogue will, like State and the Event Guide, became an online-only entity.

That just leaves Connected (per the mag, they’re returning with a new design in March) and Totally Dublin as the remaining freebies on the Dublin streets. It’s a sad state of affairs to be sure, but it is one which is being repeated worldwide. If the ads are hard to come by for paid publications, they just ain’t there any more for free, limited-audience free mags.

But hey, lets accentuate the positive. All of this means that the ex-print mags now have more time to spend honing their websites, blogs and Twitter accounts. As things stand, we’re still waiting for the first great Irish online music mag to come to the fore (it sure as hell ain’t On The Record because that’s just one numptie and his laptop). While State’s online site has improved drastically in recent months, it still has a fair amount to go and I’m sure all concerned know that.

But you can take it that those who’ve already staked a claim to online screen estate, like Drop-D and Guess List, will not let the increased competition for online eyes put them off. It will also be interesting to see if the excellent Ragged Words, which is about to undergo a bit of a revamp, will gain more readers and attention. It remains to be seen, though, if any of the above can square the circle when it comes to online ad revenue.

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