From boutique to bazaar: the Picnic comes of age
This was the year that the Electric Picnic grew up and stopped being a boutique festival.
In fact, 2008 was the year of some subtle and not-so-subtle changes at Stradbally Hall, all of which combined to make this the event’s most successful outing to date.
It began with the Picnic repositioning itself as a music and arts festival, a direct response to fierce competition for acts from MCD/Live Nation’s Oxegen.
This was achieved by significantly improving and increasing what was on offer in the Spoken Word and Body & Soul areas, including bringing in some of the clout of the Arts Council to the former. This repositioning may also have been responsible for the downplaying of the Bodytonic dance stages, which were moved away from the main arena.
Add several other new features, from a hugely popular cooking stage to a vastly improved arts trail, and a bigger concentration on non-music areas, such as the consistently busy comedy tent, and it’s clear that the Picnic now has a range of attractions which cannot be simply replicated by another festival.
Of course, they do have festival toilets, but complaining about the toilets at a festival is as pointless as complaining about the weather.
However, it’s the increased scale of the Picnic that is the most significant change. While the festival still flies the boutique flag in areas such as the chi-chi campsite, the Picnic is more akin to a bazaar these days with the amount of stages, stalls and sideshows.
You’re truly bamboozled by the quantity of things competing for attention. There is simply no way for anyone to take in absolutely everything.
While some people may grumble that this overload means they miss out on bands or performers, it’s clear that more choices and options are what the vast majority of people are after. For them, the Picnic remains the only Irish festival truly worth their time and euro. Roll on 2009.



Citroen's new Tourer steals the limelight for estate cars
10:41 am
Why do I feel like we contributors have been a barometer for Mr Carroll’s piece?
While I’m not sure if the repositioning was handled ideally, I think for those who attended they can vouch that the whole experience was a triumph.
For those punters (like meself) who sold our tickets as a reaction to the line up, it was perhaps a signpost of what to expect in future.
The organisers are putting their hands up to say that the line up ain’t 100% to everyone’s taste but that what they lack in musical punch, they make up for in other extra curricular ways…
Incidentally, cool to see the old clock from D’Olier Street being lashed onto the front of the new IT offices….
Comment by James