JNLR FM
The latest JNLR report is out and I am sure the spinning has begun. As always happens every few months when a fresh batch of listenership figures are released, radio executives head to their boardrooms and start working out how best to present the figures for their station.
To be honest, there seems to be very few “headline” changes in the latest book. Since the JNLR survey went quarterly, mass movements no longer occur in the same way as before. All of which which makes the fact that there are less and less people hanging on the Ryanline even more startling. Gerry Ryan lost 17,000 listeners in the period under review. That’s like everyone in Clonmel turning off their radios at once and saying “see ya later, dude”. It seems the downward trend is back in full effect for 2FM’s big kahoona which is bad news bad news for him especially with Tom Dunne about the enter the equation.
On the more positive side, Marian Finucane keeps on keeping on. Her Saturday morning show saw its audience grow by 14,000 to 323,000. Her Sunday show too has increased its reach.
Nevertheless, expect to read plenty of spin and to see (and hear) chest-beating adverts in the next day or two as stations attempt to big up miniscule changes in an effort to plamas advertisers and diss their opposition.
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Could also just be that the town wireless in Clonmel has been on the blink!
Re the whole bigging up thing, I can only hope that it is better than that advert Newstalk are currently running for why advertisers should book with them. The ad takes the form of two guys in a shop and is frankly creepy. Give me Monty Python and a dead parrot any day.
Comment by JD