Analogue moves out of Dublin and into the country
After publishing three successful issues in Dublin, Analogue is set to go nationwide from August. The music magazine, which began as a Trinity College publication in October 2007, will be available free of charge from bars, cafes, shops and colleges …
After publishing three successful issues in Dublin, Analogue is set to go nationwide from August.
The music magazine, which began as a Trinity College publication in October 2007, will be available free of charge from bars, cafes, shops and colleges in Dublin, Kilkenny, Waterford, Limerick, Cork and Galway from August 1st.
In total, 10,000 copies will be distributed. Editor and publisher Brendan McGuirk feels there is a nationwide demand for such a dedicated music title.
“The main reason we decided to bring it nationwide is because of the reaction we got for the first three issues,” he explains. “People were really excited to see the bands we were covering and how we were covering them. As writers, we approach interviews and features from an audience’s point of view, and I think bands really open up to us when they realise we’re fans. They say things to us they wouldn’t say to the NME or Pitchfork.”
McGuirk believes Analogue’s fresh approach is down to the youth of its writers. “One of the things about music publications in general is that the writers tend to be that bit older than many of the acts. There’s a need for younger voices to come through to eradicate some of the pertinaciousness that comes with music journalism.”
Given that 2008 has already seen the closure of both Mongrel and Foggy Notions, McGuirk knows it’s a tough climate for a title such as Analogue, and selling advertising in particular will be difficult.
The August issue will feature pieces on Times New Viking, Cool Kids, Port O’Brien, Ratatat, Ugly Megan, Stephen Malkmus and Busy P.