Do you have enough Lenny and Paddy in your life?
Bet you didn’t know that there’s a new Lenny Kravitz album in the shops. No, I didn’t know either until I walked into HMV the other day. It’s called “It Is Time For A Love Revolution”. Nice pic of Lenny …
Bet you didn’t know that there’s a new Lenny Kravitz album in the shops. No, I didn’t know either until I walked into HMV the other day. It’s called “It Is Time For A Love Revolution”. Nice pic of Lenny on the cover. Lenny once sat beside me on a bench in Central Park. True story.
Question – do people still buy Lenny Kravitz albums? I mean, if you have one Lenny album already and you have the hits, do you really need another one? Apparently, he has sold over 20 million albums worldwide. That’s a lot of Lenny.
A couple of weeks ago, I was discussing with someone why the new Paddy Casey album had under-performed. Their take on things was interesting. Why would you bother with a new Paddy Casey album, they figured, when you already had one lying around the house? After all, there was very little change in sound or tempo between the last one and the new one. There were certainly fewer radio-friendly hits on the album and radio is still a must if you want to flog albums in this country.
But, most of all, there was no buzz about the damn thing. Paddy hadn’t become the all-conquering hero who had broken America or Europe or even the Isle of Man. He was still the dude who had shifted thousands of albums in his own land. When your own audience says “whatever” and moves onto Tom Baxter, things are fairly bad.
Every major record label has its Lennys and Paddys. They’re the ones who sold copious volumes of albums in the past and who will continue to sell Greatest Hits collections in the future until the cows come home. But the new albums, the ones which the artist has spent a year or more slaving over? They’ll appear, they’ll get a bit of a push and they’ll quietly go back into the warehouse. They’ll sell to the die-hards and that will be that. Maybe there will be a surprise hit, but most times, the radio DJ will reach for one of the boom tunes of old when they want a bit of Lenny or Paddy on their playlist.
But that will not stop Lenny and Paddy. They will keep on keeping on. As long as there are record stores or download outlets, there will be new Lenny and Paddy records. For years to come, Lenny and Paddy will stlll be with us, chugging along. They’re the real winners from the major label poker game because they’ve already got the hits to sustain them into old age under their oxters, hits they managed to achieve with thanks to major label muscle.