Apples and oranges
Many of you who use iTunes may have received a promo email inviting you to (pay €16.99 including VAT to) download this 23 track compilation. Per Apple: Our mix combines the brightest acts of 2007 and the future classics of …
Our mix combines the brightest acts of 2007 and the future classics of 2008.
What they really meant to say, of course is “our mix combines the brightest acts of 2007 and the future classics of 2008 as signed to Universal Music“. The fact that all the acts on the compilation are signed to Universal labels is not mentioned anywhere on the page. Indeed, the only sign that this is an Universal gig is that the release is on a label called No Carbon, which has some info about Universal Music buried in the small print of the website’s terms and conditions.
It would be very interesting to learn how much Universal Music paid for this mailout to the iTunes user database and, more importantly, if the label will get their mitts on the details of everyone who downloads the compilation. I’m sure some of the marketing and advertising lads and lasses who read On The Record know only too well the value of such data mining.