Jim Carroll

Music, Life and everything else

How not to brand a gig

Nialler was at the Go! Team’s gig in Tripod the other night. He was working with the excellent Super Extra Bonus Party doing the visuals. It was a Nokia Trends Lab hooley. Now read what happened next. Here’s one excerpt …

Fri, Nov 23, 2007, 10:13

   

Nialler was at the Go! Team’s gig in Tripod the other night. He was working with the excellent Super Extra Bonus Party doing the visuals. It was a Nokia Trends Lab hooley.

Now read what happened next. Here’s one excerpt which is going to look just fantastic in the PR file:

Twats in boiler suits hassling everyone coming in about Trends Lab with the greeting “Join our Experiment”. They may as well have said “Join our Mobile Phone Cult, mere mortals!”. Loads of cringeworthy footage between acts consisting of bands roped into talking about how great their Nokias are and how they use it interspersed with a call to text to win a phone at the gig. Does anyone in Nokia PR/Marketing understand how annoying this is for regular Joes and Janes? Do they honestly think that people are going to walk away from the gig going “Yeh, Nokia and the Go! Team, what a great partnership. Nokia kick ass!” WHAT THE FUCK?

Remember that Nialler and his mates are probably the target audience that the marketing people are telling Nokia that shows like this will reach.

Of course we have been here before (see number 5 here). Idiots from marketing departments just never learn, do they? It makes you wonder just what horrors are in store when Harvest Entertainment go to work. You thought record labels were bad? Wait till Nokia Trends Lab have their way.

By the by, this isn’t the first time I’ve heard comments about the heavy-handed and power-tripping Tripod lads and lasses either.