RTE’s digital switch-on – the scoop
2fm’s Mark McCabe kindly took the time to fill in some of the blanks about what he is working on regarding the Montrose digital mission (and he also addresses Twenty Major’s fears about Damien Rice): I am responsible for 3 …
I am responsible for 3 new music services that will be on Digital, one of which, is a side chain of 2FM. This service will provide an outlet for acts, artists and content that would otherwise not get as much exposure on 2FM.
No station in the world can be all things to all people, no matter how hard it trys. Digital radio opens up the possibility for audience to find a station of choice from within RTE and stick with it, not channel hop depending on the time of the day.
Digtial Radio= More Choice
Its good for all concerned and lets not forget that one station is as guilty as the next when it comes to offering something different.
Digital Radio at least opens up the possiblity for niche services to develop but no doubt, audience reaction will ultimately decide what niche gets priority.
As for Irish content, at least two tracks per hour are Irish acts or artists that include Star little Thing, Director, Rubyhorse, Humanzi, Gemma Hayes, Red Serpent Sound, Ian Archer and many many more from the Irish stable.
Damien Rice has a total of ONE song on the playlist and as for his friends, I would have thought Damien had no friends having become so Internationally successful and of course, his being Irish !
I, like many others, do think that Irish Radio needs a kick up the rear. I strongly believe that digital radio is the boot.
More of this kind of thing please: people in RTE giving comprehensive blocks of information rather than running away at the first sign of a hard question.
So, hands up who’s going down the shops to buy a digital radio?