Jim Carroll

Music, Life and everything else

The word of Ged

Sony-BMG’s move to kill off the demo tape last week (see piece from Friday’s Ticket here) gathered a great deal of press attention and showed once again that label boss Ged Doherty knows how to get the headlines. What I …

Tue, Apr 10, 2007, 09:03

   

Sony-BMG’s move to kill off the demo tape last week (see piece from Friday’s Ticket here) gathered a great deal of press attention and showed once again that label boss Ged Doherty knows how to get the headlines.

What I didn’t mention in the above piece is that Doherty is also blogging and that the Chairman and Chief Executive of Sony BMG Music Entertainment UK is also actively encouraging his fellow Sony-BMG executives to join in the fun. Columbia MD Mike Smith and A&R Steve Faster are already in the blogging game.

Indeed, as The Register noted, Ged may well be moving to have ALL his employees sharing their thoughts with the world.

According to an official release from the group, Ged Doherty, chairman and chief executive of SonyBMG in UK and Ireland, said the company “has made it obligatory for all senior staff at both Columbia Records and RCA Records to start blogging actively”.

The Register naturally had to find out more. Does this mean that non-bloggers would face the sack?

A spokesperson for SonyBMG told us “you won’t be sacked for failing to blog”, but added, rather ominously: “If you don’t blog, it’s going to be frowned upon. Ged has made it clear that staff are expected to blog and participate in the community. He sees it as part of people’s jobs.”

But what if you’re in, say, accounts?

“It’s more for staff in the creative areas of the company. It’s unfair to insist someone in the royalty department dealing with the backend engage in this, but if you’re a marketing peerson then you should.”

Pity, we’re the kind of weirdos who would love to read what the Sony-BMG bean-counters have to say about, well, overdue royalty statements and packaging discounts.