Jim Carroll

Music, Life and everything else

The End Is Nigh (latest update)

EMI Records have become the first of the Big Four major labels to read the writing on the wall and proceed with digital rights management (DRM)-free downloads. Their deal with Apple means EMI’s DRM-free catalogue will be available initially through …

Mon, Apr 2, 2007, 14:52

   

EMI Records have become the first of the Big Four major labels to read the writing on the wall and proceed with digital rights management (DRM)-free downloads.

Their deal with Apple means EMI’s DRM-free catalogue will be available initially through the iTunes store. Naturally, you’ll be paying extra for the right to do what you want to do with the track – DRM-free tracks will retail for €1.29.

There’s a wonderful irony here that the deal is with Apple, a company who make some amazing gear but who are not adverse themselves to sticking limitations on tracks sold via iTunes. Just a pity the announcement wasn’t made yesterday.

Of course, there will be much puff about this in the coming days as other labels size up what’s going on and decide how it impacts on their own digital strategy. The fun is only starting, friends.