• -
  • irishtimes.com - Posted: January 4, 2012 @ 4:36 pm

    Sales figures for 2011 reveal Ireland’s favourite cars

    Michael McAleer

    Some 89,900 new cars were registered last year, of which 90 per cent fell into the two lowest tax bands. Of all the new cars sold last year, just 4,246 cars face an annual motor tax bill of more than €330.

    That can be judged as a rare success story for the previous government, given that Irish buyers opted for lower emission cars. A success story that is in terms of environment; a nightmare scenario in terms of economic policy however.

    The emissions-based tax regime introduced in July 2008 has proved to be a great hit with buyers. In line with the favoured lower emissions, diesel is now the favourite fuel of new car buyers here, presenting 71.2 per cent of new cars sold. And all this has added up to a serious hole in the national coffers.

    The Government has already confirmed that it will introduce a new tax regime in the budget for 2013, in an effot to recoup lost revenue not only on the back of a drop in new sales from the heady days of the 2006 and 2007, but also in annual motor tax. The current situation where buyers of a new BMW 5-Series, Mercedes E-Class and Audi A6 can avail of tax rates of just €225 a year is unlikely to continue. The problem will be if they try to grab too much from the motorist and kill off new car sales in the process. With predictions of sales for 2012 falling as low as 70,000 that doesn’t bode well for the industry and will likely mean more dealerships will be forced to close.

    The figures also show that after several years of Ford and Toyota having control of the top of the sales table, Volkswagen is firmly in the fray for taking top spot in the coming years. Even rivals such as Hyundai and Renault now suggest that VW will be the best-selling brand by 2013. However, neither Ford nor Toyota is going to give up a top table position without a fight.

    It’s not just the top three battle that is worth watching. Renault has lost some of its pace in the market, particularly since the end of scrappage, but it’s still a significant player in the market with 9.5 per cent. It will be vying to retain a top five position next year.

    Another top five hopeful for 2012 is Hyundai, with a new i40 proving very popular and a new i30 due for launch early next year. It might only have 4.5 per cent this year, but sales are already up 33 per cent and that’s before the saloon version of the i40 hits our roads.

    Then there is Skoda, which has been climbing the charts for the last two years and, although falling back in 2011, has some new models in the pipeline that will lure new customers into showrooms in the next two years. Against these three rising stars are the likes of Nissan and Opel, eager to show that they can retain their top tier positions.

    So what do the sales figures show? Well we like grey diesel hatchbacks and value is more important than either style or performance. And with just three Porsches and one Maserati registered in 2011, sports cars are once more a rare sight on our roads.

    Make / Model                                                         2011 2010
    Ford FOCUS 4242 3912
    Volkswagen GOLF 3980 3780
    Toyota AVENSIS 3661 3587
    Renault FLUENCE 3016 1283
    Volkswagen PASSAT SALOON 2975 1767
    Ford FIESTA 2945 3729
    Nissan QASHQAI 2653 3498
    Toyota COROLLA 2592 2211
    Renault MEGANE 2530 3979
    Toyota YARIS 2311 2626
    Renault CLIO 2263 3415
    BMW 5 SERIES 2163 1347
    Skoda OCTAVIA 2152 2550
    Toyota AURIS 2134 1546
    GM(Opel) INSIGNIA 2104 2133
    Volkswagen POLO 2067 2454
    GM(Opel) ASTRA 2040 2223
    Nissan MICRA 1730 984
    GM(Opel) CORSA 1677 1629
    Ford MONDEO 1639 1625
    Hyundai IX35 1480 469
    Nissan JUKE 1377 43
    Audi A4 1257 1364
    Mercedes-Benz E CLASS 1199 1464
    Seat IBIZA 1164 937
    Skoda FABIA 996 938
    Skoda SUPERB 949 962
    Ford FOCUS CMAX 805 149
    Mazda MAZDA3 798 1076
    Kia RIO 732 796
    Kia CEE’D 675 860
    Hyundai I30 661 813
    Kia SPORTAGE 656 124
    Audi A6 654 504
    Peugeot 207 650 841
    Peugeot 3008 644 954
    BMW 3 SERIES 631 665
    Peugeot 308 545 670
    Mercedes-Benz C CLASS 511 506
    Hyundai I20 486 708
    Volkswagen JETTA 474 1029
    Hyundai IX20 470 1
    Skoda YETI 463 479
    Honda CIVIC 462 610
    Audi A3 440 538
    Mazda MAZDA6 430 516
    Audi A1 423 20
    Hyundai SANTA FE 411 280
    Volvo S40 407 380
    Peugeot 5008 399 225
    Volkswagen TIGUAN 395 249
    Citroen C4 388 156
    Peugeot 508 388 0
    Mazda MAZDA2 386 588
    Ford KUGA 370 583
    Chevrolet AVEO 369 328
    Hyundai I10 344 582
    Nissan TIIDA 344 436
    Volvo S60 317 25
    Nissan PIXO 315 160
    Audi A5 313 334
    Seat LEON 305 341
    Volkswagen PASSAT ESTATE 275 136
    GM(Opel) ZAFIRA 273 357
    Fiat PANDA 268 592
    Toyota RAV 4 266 193
    Fiat 500 263 292
    Kia PICANTO 262 380
    Nissan NOTE 260 481
    Toyota AYGO 253 233
    Renault LAGUNA 253 246
    Mitsubishi LANCER 248 300
    Renault SCENIC 242 491
    Toyota VERSO 240 215
    Suzuki SX4 239 253
    Volkswagen PASSAT CC 235 171
    Land Rover FREELANDER 233 79
    Citroen C4 PICASSO 230 68
    Fiat PUNTO 224 417
    Volkswagen SCIROCCO 222 267
    Renault GRAND SCENIC 221 332
    Citroen C3 214 242
    Suzuki SWIFT 212 225
    MINI MINI HATCH 209 342
    BMW X1 203 280
    BMW 1 SERIES 203 224
    GM(Opel) MERIVA 201 121
    Volkswagen GOLF PLUS 197 185
    Ford GALAXY 195 222
    Mazda MAZDA5 186 65
    Kia SORENTO 186 54
    Honda JAZZ 185 213
    MINI MINI COUNTRYMAN 181 15
    Ford KA 177 779
    Audi Q5 172 77
    Honda ACCORD 167 216
    Lexus CT200H 159 0
    Volkswagen TOURAN 154 84
    Toyota VERSO-S 144 0
    Mitsubishi ASX 140 22
    Hyundai I40 138 0
    Volvo V50 130 146
    Suzuki ALTO 128 141
    Lexus RX 128 173
    Lexus IS 126 130
    Toyota PRIUS HYBRID 126 362
    Citroen NEW MULTISPACE 126 1
    BMW X3 123 10
    Seat ALTEA 122 69
    Seat EXEO 120 154
    Alfa Romeo GIULIETTA 119 22
    Ford S-MAX 117 178
    Kia VENGA 116 178
    Jaguar XF 106 98
    Volvo XC60 100 57
    Mitsubishi COLT 100 337
    Volvo S80 94 137
    Skoda ROOMSTER 91 8
    Honda CR-V 89 54
    Volkswagen FOX 89 147
    Audi A7 86 1
    Citroen C5 85 222
    Subaru FORESTER 82 58
    Land Rover DISCOVERY 82 74
    Saab 9-3 80 64
    Citroen C3 PICASSO 79 98
    Honda INSIGHT 79 108
    Volkswagen SHARAN 77 32
    Peugeot 107 77 61
    BMW X5 75 52
    Mercedes-Benz CLS CLASS 71 19
    Volvo XC90 61 22
    GM(Opel) AGILA 61 46
    Volvo C30 60 101
    Mitsubishi PAJERO 59 62
    Volvo V60 59 3
    Saab 9-5 58 19
    Mercedes-Benz B CLASS 57 63
    Mitsubishi OUTLANDER 55 137
    Seat ALHAMBRA 52 42
    Land Rover RANGE ROVER EVOQUE R 52 0
    Kia SOUL 51 153
    Nissan LEAF 45 2
    Mercedes-Benz S CLASS 44 53
    Subaru LEGACY 44 7
    Peugeot RCZ 44 8
    Volkswagen CADDY PASS 44 50
    Audi A8 42 19
    Land Rover RANGE ROVER SPORT RA 42 50
    Alfa Romeo ALFA MITO 40 38
    Mercedes-Benz A CLASS 38 36
    Audi Q7 38 17
    Fiat DOBLO 37 43
    Volkswagen GOLF CABRIO 36 0
    Fiat BRAVO/BRAVA 36 130
    Subaru OUTBACK 32 27
    Toyota IQ 32 39
    Chevrolet SPARK 31 0
    Citroen BERLINGO PASS 31 41
    Toyota URBAN CRUISER 29 77
    Land Rover RANGE ROVER 29 26
    Suzuki SPLASH 28 40
    Citroen DS3 28 32
    Citroen DS4 27 0
    Audi TT 27 23
    Citroen C1 27 43
    Volvo V70 25 51
    Perodua MYVI 24 19
    Volkswagen TOUAREG 21 3
    Ford UNIDENTIFIED 21 10
    GM(Opel) TIGRA 21 14
    Toyota LANDCRUISER PASS 21 39
    Subaru IMPREZA 20 31
    BMW 7 SERIES 19 38
    Honda CR-Z 19 2
    Volvo XC70 18 3
    Fiat QUBO 18 26
    Renault WIND 18 1
    Renault KANGOO PASS 18 34
    Jaguar XJ 17 22
    MINI MINI COOPER 17 1
    Renault ESPACE 17 15
    Subaru LEGACY II 16 72
    Subaru JUSTY 16 30
    Peugeot EXPERT 16 10
    Chevrolet CRUZE 15 0
    Kia CARENS 14 9
    Fiat 500C 14 19
    Nissan MURANO 13 0
    Mitsubishi GRANDIS 12 50
    Kia SEDONA 12 4
    Ford FUSION 12 95
    Citroen XSARA PICASSO 12 38
    Mercedes-Benz SLK CLASS 11 9
    Alfa Romeo 159 11 41
    Nissan X-TRAIL 10 14
    GM(Opel) ANTARA 10 30
    MINI MINI CONVERTIBLE 10 8
    Hyundai MONTANA 10 31
    Peugeot PARTNER 9 7
    Citroen GRAND C4 PICASSO 9 127
    Nissan PRIMERA 9 3
    BMW X6 8 5
    Peugeot 407 7 229
    Kia CARNIVAL 7 14
    Chrysler VOYAGER 7 1
    Suzuki GRAND VITARA 6 15
    BMW 6 SERIES 6 1
    Mercedes-Benz V CLASS 6 3
    Audi S5 6 4
    Audi Q3 6 0
    Chevrolet EPICA 5 5
    Fiat SCUDO PASSENGER 5 0
    Mercedes-Benz GL CLASS 4 11
    Mercedes-Benz ML CLASS 4 10
    Hyundai SONATA 4 66
    Chrysler DELTA 4 0
    Jaguar X-TYPE 4 95
    MINI MINI FIRST 3 1
    Daihatsu TERIOS 3 11
    Chrysler COMPASS 3 2
    Mazda MX 3 14
    Mercedes-Benz CL CLASS 3 10
    Hyundai VELOSTER 3 0
    Jeep PATRIOT 3 0
    Chrysler WRANGLER 2 0
    Smart FORTWO 2 4
    MINI MINI CLUBMAN 2 5
    Kia MAGENTIS 2 13
    Chrysler CHEROKEE PASS 2 1
    Citroen PICASSO 2 0
    Daihatsu SIRION 2 14
    Hyundai ACCENT 2 0
    BMW Z4 2 8
    Porsche PANAMERA 2 2
    Lexus GS 2 5
    Chrysler SEBRING 1 2
    Nissan 370Z 1 1
    Toyota HIACE COMMUTER 1 0
    Mercedes-Benz SL CLASS 1 2
    Lexus LS 1 1
    Hyundai I800 1 0
    Volkswagen CV 1 0
    Jaguar XK 1 2
    Hyundai XG 1 0
    Toyota VITZ 1 1
    Fiat MULTIPLA 1 3
    Nissan PATHFINDER 1 0
    Suzuki JIMNY 1 1
    Volvo C70 1 3
    Mercedes-Benz VIANO 1 0
    Mazda CX-7 1 4
    Chevrolet LACETTI 1 1
    Nissan 350 Z SERIES 1 0
    Ford TOURNEO PASS 1 0
    Citroen DISPATCH PASS 1 1
    Porsche CAYENNE 1 2
    Chevrolet CAPTIVA 1 32
    Morgan ROADSTER 1 0
    Volkswagen EOS 1 13
    Maserati GRAN TURISMO 1 0
    Mercedes-Benz CLK CLASS 1 29
    Volkswagen BEETLE HATCH 1 20

    Source: SIMI

    • jack says:

      how many new cars was bought by county in 2011

    • jpilot says:

      9 out of ten Irish people are idiots-they watch braindead Mrs Browns programs,drive boring grey diesel cars,shop at english tesco shops,love auld fart gaybo and plank kennny and never complain when they recieve bad service at a restaurant -until they get home and then bitch to everyone…….
      no wonder the country is fecked and the people with half a brain are leaving in thousands

    • John O'Driscoll says:

      What I want to know is what’s happened to all the NON-grey diesel value-driven style-deficient hatchbacks aka the beautiful powerful multi-coloured sports cars bought here during the Tiger years when everyone knew the price of everything and the value of nothing? WHERE ARE THEY ALL NOW? They can’t all have been bought and re-exported by canny Russian oligarchs and Polish ex-construction workers? Yet I haven’t seen a Ferrari nor a Maserati on Irish roads since the year before last (above in Renvyle when I saw two. Actually that’s a lie I did see a Quattroporte parked in the Drury Street parking structure there last year. Had a happy twenty minutes slobbering over her paintwork but not seen one since). So where have all the real cars gone then? I know I’ve still got two (ancient) ones. But you just don’t see them generally no more. Sic Transit Gloria Mundi. Sic Hiace Gloria Mundi. Sic Sherpa Gloria Mundi okok don’t want to flog that to death.

    • Passenger Cars by County
      County 2011 2010
      Carlow 1084 1149
      Cavan 1028 1060
      Clare 2077 2056
      Cork 11301 11209
      Donegal 2106 2404
      Dublin 34373 31299
      Galway 3905 3961
      Kerry 2020 2347
      Kildare 3461 3438
      Kilkenny 1845 1688
      Laois 1169 1200
      Leitrim 467 420
      Limerick 3269 3420
      Longford 592 543
      Louth 2046 2181
      Mayo 1739 1891
      Meath 2710 2907
      Monaghan 854 883
      Offaly 1132 1206
      Roscommon 927 1043
      Sligo 980 1055
      Tipperary 2846 2850
      Waterford 2279 2343
      Westmeath 1503 1453
      Wexford 2261 2337
      Wicklow 1926 2103

    • John O'Driscoll says:

      What’s interesting me is that the numbers of new cars registered seem very similar in both years in all counties. Which one might infer to mean that the Recession isn’t really hitting those who like to change their car each year? Oh we/ye are very much two Irelands.

    • GarC says:

      I notice that BMW has sold exactly the same number of X1s as they have 1 Series models. There is obviously no accounting for taste and God help the one person who bought a Chrysler Seebring.

      At least there is some solace in that one wonderful individual bought a Morgan Roadster.
      Rejoice, there are still motoring enthusiasts in Ireland.

    • John O'Driscoll says:

      Isn’t there a big long waiting list for Morgans? That little factory in the Cotswolds can’t turn out enough to meet demand. So presumably the one individual who bought the Morgan ordered her quite some time ago. Recall reading somewhere that Morgans are still built to rules of thumb. Each individual car can have significant and unique variations in her build, so that for example if you tried to replace the bonnet of one Plus 8 with another you might find the shuts are off alignment. Anyway, yeah, agree with GarC. There’s one bobble hat out there who’s living proof that the great age of motoring ain’t quite dead in Ireland.

    • peter barrins says:

      The one thing the strikes me on this list are the numbers of BMW 5′s and Mercedes E’s that were sold – quite a number given their list price – although they are good value for money.

      In relation to Renault, the sales figures show that even give away deals will not entice people to buy a product with a poor reputation for reliability and weak residuals.


Search Motors