Citroen unveils new DS5 flagship
With a great deal of fanfare and promises of a new dawn for premium motoring Citroen has unveiled its new DS5 on the eve of the Shanghai Motor show. The new car is arguably the culmination of its relaunch of the DS range and the best looking model to carry the legendary moniker to date.
Unlike the two earlier models in the DS range, this car is very different in styling and format to its mainstream cousin, the recently launched C5. It’s significantly different in looks as well, more in keeping with the Gran Tourismo coupe format. That means in layman’s terms a car that looks like a proper sports coupe but with the bootspace of 465 litres. The hatchback format is matched to a more muscular stance, in keeping slightly with the more pronounced look of the DS4, described by design chief JP Ploue as the firm’s “little buffalo”.
In keeping with the innovation at the heart of the original DS it’s not just in design and format that the Citroen offers something new.
This will be the first Citroen to feature a diesel hybrid format matches a 163bhp 2-litre diesel with a 37bhp electric motor driving the rear wheels. It’s an impressive output when you consider that emissions levels for the car will be just 99g/km.
Aside from the diesel hybrid, two petrol and two diesel engines will also feature in the range. The diesels comprise the HDI engine from the hybrid putting out 160bhp and a more efficient e-HDI with 110bhp. The petrol engines will offer 155bhp and 200bhp respectively.
Inside the layout aims to be a serious rival to established German premium rivals, such as the BMW 3-Series and Audi A4. The central console is split in two: one low down and one above the driver’s head in what Citroen refers to as “pilot style”. The car also features a heads-up display that casts speed and other information into the driver’s line of sight.
It might be regarded as a niche player given its format and its badge, but the firm believes that it’s the best approach to bring a French brand back into the premium market and give it a real chance to challenge German dominance.