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  • irishtimes.com - Posted: March 23, 2011 @ 3:54 pm

    Car advert nostalgia – TV Gold

    Michael McAleer

    Car television adverts aren’t what they used to be. Since it is Wednesday why don’t we take a trip down memory lane and have a look at some classic car ads? Long before the Mondeo, there was the Ford Sierra and here is a classic ad from the 1990s.

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    When Audi wanted to bestow the virtues of its quattro all-wheel drive back in the 1980s, this was how they did it.

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    And this collection shows the Vauhxall Nova, the Volkswagen Jetta and Noel Edmonds showing us around the new 5-door Austin Metro and Austin Maestro and Montego Estate. “Driving at its best” was Austin Rover’s tagline at the time. Seriously?

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    And you have to love this ad for the Nissan 280Z.

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    The pride they have that this Nissan has “no options!” is nearly as impressive as the actors. Aussies know what they like and local car brand Holden cleared up any doubts you might have.

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    And this one for the Fiat Ritmo was an absolute classic showing how robots were changing the way cars were being built. It was shot on the roof of the old Fiat factory.

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    Many will say that this 1980s advertisement for the Golf GTi is one of the best ever though.

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    And finally, Renault has long had a reputation of telling a story while they sold their cars. Here’s an example, perhaps more relevant than all that Sophie/Papa melodrama.

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    What are your memories of car adverts? We would love to know.

    • orieldude says:

      Pedantry Time – that Sierra ad must be from ’88/’89 if all the cars are ‘F’ Reg.

      The ad I remember is this one from the late ’80s for Ford Escorts: http://www.youtube.com/watch?v=X7qsTnFuAOc but that’s because I loved the Bill Withers track ‘Lovely Day’ that they used.

    • sonykopines says:

      I’d an 89 XRFreeOI (as they say in Essex) and her reg was F408 POO. Year before I drove a Sierra Sapphire down to Felixstowe from London and it was windy and she was a dancer. That motor show preview was made in the year I was born. There were Hillman Hunters (Rootes Arrows) going around in Cavan right up until the 1990s. I recall as a lad the bonnet of one turned upside down made a brilliant sled back in the days we’d get feet ,not inches, of snow in January. Anyway I’m just banging on and being boring so I’ll stop.

    • Love the Nissan ad but in the week that Ford launches the new Focus in Ireland, we have to pay homage to the claims made during the 1980s for that motoring legend, the Granada.
      http://www.youtube.com/watch?v=Wy-tu_f0ub0

    • And the pride of America. Love the earnest anger of the actor. in this ad Hams it up a treat. http://www.youtube.com/watch?v=beNg9JiP6nI&feature=related
      And the car comes with five years anti-rust warranty. Impressive… After then you’re on your own.

    • sonykopines says:

      Wonder why that AMC ad had such an angry guy? Did he realise he was selling piles of crap? That 10 per cent rollback prefigures the ridic financial deals that sank GM a couple years back. Made a fine car company into a bank that gave away cars with every new account. That said wish I could get 22 mpg.


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