Ryanair unveils its mobile app
Rushing headlong into the brave new (!) world of mobile apps is Ryanair, the budget airline that gets everyone talking. And it’s managed to do it again. The airline has unveiled its new app for iPhone and iPad that will allow customers to buy flights, check out fares, check in online and manage bookings by adding priority boarding or bags.
All for the princely sum of €2.99. Yes, €2.99.
Have a quick look at the competition. Aer Lingus app: fare check, flight purchase, mobile check in and even mobile boarding passes. Cost? Free. British Airways: flight booking, check in boarding passes, travel news. Also free. CityJet: the same. In fact, American Airlines, Singapore Airlines, Delta, Southwest, JetBlue, Lufthansa, Air France, KLM and rival EasyJet all offer free apps with similar or better functionality.
Still, it’s currently number three on the paid apps list on the App Store. I think I’ll pass though.