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  • irishtimes.com - Posted: September 1, 2011 @ 1:32 pm

    Parody ads

    Ciara O'Brien

    When big companies attempt humorous ads, they can often leave viewers cringing. Head in hands, how-the-hell-did-anyone-let-them-do-that cringing. But occasionally, they’re actually amusing. Microsoft has tried a couple, but this is the current favourite.

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    I think I might like Tad actually.

    However, “Gmail Man” is another story. If ever there was a reason for me not to sign up for Office 365, this video clip would be it.

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    • Brian Maher says:

      I couldn’t agree more Ciara – unfortunately this has been the desperate attempt of companies to try to go “viral” with videos over the past few years. Coming from a digital agency we often try o explain to companies why this just won’t work. For every 1 video which has gone viral millions fail to get more than 20 views

    • Fergal says:

      I both like and hate the viral Skittles ad in equal measure though i think i’m probably sliding more and more towards 51% hate following my last viewing.

    • Garret says:

      anything, absolutely anything is better than the usual boring nonsense. at least they are trying to be a bit different, even if it’s hit-or-miss!

    • Cathal Bean says:

      Video marketing and viral video marketing is going to dictate search engine visibility over the coming years – this has already started to happen. With Google pushing towards social search and owning YouTube, you’re going to see more companies creating video content. Let’s hope some if is better than this

    • John says:

      It makes a good point though. Personally I use Apple Mobile Me (soon to be iCloud) and avoid creepy Google and creept microsoft.