What is Apple planning for iTunes?
If you’ve visited Apple’s website today, you can’t have missed the massive tease that Apple is currently running on its homepage.
The speculation is that there is some announcement due on streaming or cloud services for iTunes, although the smart money is on a Beatles related announcement tomorrow, a glaring omission from the iTunes catalogue at the moment.
If it is the news that the Beatles are coming to iTunes – and the WSJ seems pretty sure it is – it will draw a line under a row that has been going on since the 1970s over the use of the Apple logo.From the first trademark infringement case that was filed in 1978 to the settlement in 2007, Apple Corp and Apple Computers have had a rocky relationship.
It’s not hard to see why: both using a similar logo, and then Apple Computers starts selling music. However, since 2007, relations have thawed somewhat. The move to iTunes has been expected for some time, and there has even been a limited edition Beatles iPod available for sale for those with several hundred dollars to spare.
Apple’s assertion that it’s a day you’ll “never forget” might be pushing it a little though.
Serious fans of the band who already own an iPhone or iPod will not doubt own the CD version of the albums that will be made available, and probably have little interest in the iTunes downloads. And there’s more than a few people in my immediate social circle who care little for the Beatles and their music at all.
However, there are enough fans – casual or otherwise – to ensure that it will earn money for both Apple and the label. And the phrasing is typical Apple OTT – this is the company that brings us “magical” devices, remember?
Either way, we’ll get the definitive announcement at 3pm.
UPDATE: As suspected, it’s the Beatles announcement. Thirteen remastered studio albums plus a special digital box set. I don’t think it qualifies as a day I’ll never forget though.