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  • irishtimes.com - Posted: March 25, 2010 @ 9:49 am

    iPhone comes to Vodafone

    Ciara O'Brien

    Vodafone officially launches the iPhone today, marking the end of a long wait for some of you.

    The network is offering the 16GB free for all qualifying upgrades and new customers on Perfect Choice Access 300 price plans and higher plans, until March 31st.

    Meanwhile, Digital Reach Group has estimated that there are about 250,000 iPhones active on Irish networks. This was spilt between O2, Vodafone and Wifi access. O2 made up about 35 per cent of traffic according to DRG, while 10 per cent comes from Vodafone iPhone devices.

    This seems like a fairly high number. The figures were compiled by analysing the mobile web traffic to DRG’s network, which served up 80 million ads in seven months reaching over 500,000 people.

    However, it’s not easy to find out the official number, because O2 don’t release exact sales figures. The mobile network did say though that the iPhone currently outsells other smartphones on its network.

    • Marion says:

      I was very disappointed with the launch of Iphone with all the ads on the papers –but only available on upgrades or new accounts . that excludes me as I lost my phone last Oct and availed of my upgrade.Where are all the launch offers???

    • Vodafone have been distributing the iPhone to its customers since December through its agent, Island Online Sales (IOS). This company, from what I am aware, was set up by Vodafone themselves, to facilitate early-adapters and people eligable for an upgrade who would have “walked” to O2 if they had to wait until the official launch date. Anyone eligable for an upgrade, who had already pre-registered for an iPhone on http://www.vodafone.ie could simply call Vodafone Customer Care and ask for their details to be passed on to IOS to expidite the process of getting a shiny new iPhone.
      According to the figures published in the DRG report, iPhone traffic rose by 50pc in December compared to November traffic. This could be explained both by the Vodafone “leaking” of iPhones to customers and also because of O2 facilitating the unlocking of their iPhones from this time.