The dust hasn’t even settled yet and already the PR bandwagon is rumbling. Firstpress release based on last night’s cruel defeat is an iPod speaker. The tag line?

A football you can touch with your hand – even if you aren’t French.

The source: CTC and Simpson PR. Points for being first off the mark. I was expecting a lot more football-themed press releases.

The first paragraph really rammed the point home:

Irish distributor CTC today announced a novel iPod speaker in the shape of a football. “You can control the volume by touch so this is one football you can handle, even if you aren’t French,” commented Graham Doyle, Director, CTC Ireland.