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  • irishtimes.com - Posted: August 14, 2009 @ 2:32 pm

    Jalou targets the style conscious

    Ciara O'Brien

    I get the impression that Sony Ericsson’s latest handset, the Jalou, may be aimed at those of us who are more in touch with our fashion and/or feminine side. It’s just a hunch, but consider the evidence from the accompanying press release.

    1. The size of the phone is described as ‘shorter than your favourite lipstick’.

    2. Apparently it’s ‘easy to slip into the tiniest clutch or jacket pocket’. 

    3.  ‘Never mind a signature necklace or oversized shades; Jalou is the perfect accessory. ‘

    Aside from that, it just looks a bit…pretty. The number of people I know who actually care if their phone reflects the latest catwalk trends or takes inspiration from crystalline jewels is limited to a very small subset. Most of them just want to be able to talk, text and download the occasional email, if they’re really bothered.

    Not to mention the fact that you can use the phone’s two-inch screen as a mirror.

    So Jalou has really nailed its colours to the mast here.

    The temptation to dismiss the Jalou as a fluffy fashion item is pretty strong based on its looks alone. But under the hood, it’s not a bad device – 100Mb of phone memory, a 3.2 megapixel camera, music player and video recorder built in, FM radio and internet access.  Best of all, Sony Ericsson has ditched the MemoryStick cards and made it compatible with Micro SD, like most other phones on the market.

    The phone itself features Walk Mate step counter to help you stay in shape and should you feel the need to snap photos while you are on the move, you can geotag them so you will have a record of where and when they were taken. I’ve had this on about three phones though and used it precisely zero times, but hey, you never know when you’ll need it.

    It’s been a while since we had a good fashion-phone tie-in. But the Jalou will be available in a limited edition Dolce & Gabbana handset, for those of us who can still afford to splash the cash on designer-branded phone.

    image001.jpg

    For the rest of us there’s the run-of-the-mill colours – Deep Amethyst, Aquamarine Blue and Onx Black. See? Jewels.

    jalou_group_1_screen3-12aug.jpg

    • JayMac says:

      Please can you stop using the phrase “but hey” – it’s so naff and overused and spoils the end of your blog report. Also please consider your use of the the phrase “it’s just a hunch” when it so clearly isn’t. You know perfectly which demographic this phone (which sounds very nice) is aimed at so please no need to be coy.

    • Ciara says:

      I wasn’t being coy, actually, I was being sarcastic. I don’t think anyone could mistake the target audience for this phone

    • petee says:

      it looks terrible and i think jaymac designed it