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  • irishtimes.com - Posted: August 1, 2009 @ 9:25 am

    Ads missing the mark?

    Ciara O'Brien

    Inspired by Karlin’s piece in yesterday’s paper on Facebook ads, I’ve had a look to see what the social networking site throws up for me.

    Attempt number one: Not too insulting. MBA programme for my former college, an ad for photographers (I’m ignoring the second half of that ad) and a Lucozade ad urging me to “spark my summer into life”.

    Attempt number two: Less flattering. Aside from the ad for a jewellery website, it also gave me an ad for a bar to celebrate my 30th birthday (sob) and home laser hair removal. Hmm.

    Attempt number three: Contradictory. Right below the ad for a home fat reduction system (!!) is an ad for photography in Hawaii, complete with a girl in a bikini. The GAA ad just puzzles me.

    So according to Facebook, I’m a fat, almost-30-year-old with hair issues. Who should be drinking copious amounts of Jaegermeister, apparently. An ad for wrinkle-busters would top it off nicely.

    A crisis of confidence would beckon if I actually cared.

    So what does Facebook say about you?