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  • irishtimes.com - Posted: March 22, 2009 @ 3:40 am

    SpiralFrog, RIP

    Ciara O'Brien

    We had high hopes for SpiralFrog. When it was announced a couple of years ago it seemed like it may be an alternative to paying for music from iTunes.

    Alas, it is no more. Insert your own pun about the service croaking it *here*.

    It was a simple idea: people could download music free of charge, all supported by advertising on the website. It could be transferred to a digital music player or mobile phone that supported WMA Plays for Sure services.

    There were limitations, however – you couldn’t burn it to a CD, and to keep the license active, users needed to visit the site once every 60 days. You also couldn’t transfer it to more than two portable players, and it wouldn’t work with the Microsoft Zune or the iPhone.

    But they weren’t the only issues. As any venture dependent on advertising is finding out, it’s a tough market out there. And with advertising slowing down in general, the service was bound to feel the pinch.

    There was no big farewell or fanfare to announce SpiralFrog’s demise. The site just disappeared. According to CNet, users will have their music for another 60 days before it expires.