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  • So what effect do Twitter referrals have on traffic to news sites? Next to none, apparently

    September 29, 2010 @ 5:22 pm | by Hugh Linehan

    It may seem strange or counter-intuitive to people like myself, who increasingly find themselves using Twitter as their preferred source of referrals and feeds for news content, reportage, opinion and analysis from media sites around the world, but new research from the European internet monitor AT Internet Institute shows that Twitter’s impact on news traffic in France is minuscule – only 0.1 per cent of referrals. Facebook is responsible for 1.3 per cent of traffic.

    As points out, these figures for Twitter are not dissimilar from those in the States, although Facebook has more referring power there.

    It’s a well-known fact that journalists love Twitter for its speed, its brevity and its openness – it’s a gossip’s dream. But I wonder is it possible that their enthusiasm for the platform causes them to over estimate its importance in the media landscape?

  • Me and my shallow brain

    September 8, 2010 @ 7:30 am | by Hugh Linehan

    My brain is turning to mush. My ability to concentrate on… oh, hang on a second. Gosh, look at that… now where was I? Yes, my brain is… Hey, look! A new email. What happens if I click on this? That was stupid. Right, so my brain is turning to… what’s that beeping noise?

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