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  • irishtimes.com - Posted: April 27, 2010 @ 10:32 pm

    Future shock in Croke Park

    Hugh Linehan

    I had a really interesting day at the Media 2020 conference in Croke Park. Lots of provocative stuff about how not just media, in the understood sense of the word, is changing, but how everything else is changing too.

    YouTube Preview Image

    Minister for Communications Eamon Ryan kicks off Media 2020

    It was a full schedule – 17 speakers in one day – which didn’t offer much opportunity for discursiveness or digressions (not a criticism by the way – the strict timekeeping was very welcome).  For my part, I thought Fiach MacConghail, Ciaran OGaora and Mark Little were particularly good on, respectively, building new audience relationships, maintaining creativity from one generation to another, and thinking about new ways of doing journalism.

    But, in the crowdsourcing spirit often invoked through the day, it would be good to know what other people thought of the day. If you weren’t there, you can get a pretty good sense of proceedings from #med2020 on Twitter.

    • Firstly, can I thank everyone who kept the twitter stream flowing on the day. As I couldn’t make it today, it was not only great to be kept up-to-date but also to get opinions on each topic.

      However, I had contacted the organisers when I first heard about this event to explain how I was surprised there was no media agency speaking on the day – the company which traditionally works with the client/brand to see where their advertising will be seen and thus funding media outlets and attempting to reach consumers with their clients’ brands. There was a speaker from Chemistry, but the media agency has more influence over moving more investments towards the new initiatives discussed on the day.

      I’m delighted to see an event like this covering new topics and pushing and challenging the market to move through new routes. I wonder if anyone reading this, who attended was from a ‘traditional’ media agency and if so, what was their view of the discussion?


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