Future’s so bright I’ve gotta wear shades
Behold Bertie Ahern watching his beloved Man U trashing the Gooners in glorious 3D yesterday, courtesy of those astute marketing people at Sky, who pitched up in Fagan’s with their fancy new gear and two sackfuls of cheap plastic specs. Lends a whole new resonance to the phrase ‘Drumcondra Mafia’.
I’m a bit sceptical about this whole 3D thing, partly because, as a monocular person, it just doesn’t work on me. Check back in five years’ time, and you can laugh at my confident assertion that it was all just a silly fad, like the talkies and stereo sound. What was wrong with two dimensions anyway? And while you’re at it, bring back black and white.
It all makes business sense, I suppose: not only do the higher ticket prices charged for 3D films make for bigger box office returns for the movies, as Screenwriter has pointed out; the technology also allows the major movie studios to differentiate themselves from cheap, pirated content and to maintain the notion of the cinema as the prime place to enjoy a new film. So yes, the next instalments of the tedious Harry Potter series will come in the new format. The inevitable Avatar imitations are presumably already in pre-production.
But sport? Seeing Andrei Arshavin’s little head bulge out of a screen would be in no way life-enhancing. If this thing spreads, you can see how it might help with a few types of programme (great for weather forecasts), but be downright scary with others (Charlie Bird! Is in your house!)