Agressive tactics on both sides stimulate public interest
Pro-Lisbon groups are still dominating coverage of the referendum campaign in the print media, according to the latest and final TNS MediaMarket survey before the vote.
The agency’s latest media report, which analysed press coverage over the last seven days, found Yes campaigners accounted for 53 per cent of column inches in the national and Sunday press media, a rise of 7 per cent on the previous week.
The survey indicated the No side commanded just 15 per cent of the coverage, down eight points on the previous week, its weakest performance in the four weeks of the campaign proper.
Possible changes to Ireland’s taxation system and the guarantees secured by the Government remained the key debating points. But workers rights also re-emerged as a top-ten issue, with 49 articles featuring in the debate during the week.
Researchers said the No campaign suffered over the last seven days, with Declan Ganley “unable to turn the tide in the press”.
The survey said 19 per cent of Ganley’s coverage resulted in a “No outcome”, but more than 50 per cent of his coverage was “neutralised”, in part by criticism from Yes groups.
Sinn Féin was the highest driver of press coverage on the No side, though the party’s stance on Lisbon received a number of attacks, most notably from Labour’s Eamonn Gilmore.
Socialist Party MEP Joe Higgins, came fourth in the No campaigner’s league.
Much of the strong showing on the Yes side was driven by Fianna Fáil, with 48 per cent of its coverage resulting in what the survey deemed “pro-ratification articles”.
Fine Gael and Labour also produced a strong week in terms of pro-Lisbon reportage.
Ryanair boss Michael O’Leary was also prominent for the Yes campaign again this week forcing his way back into the top-five pro-Lisbon campaigner’s league.
However, Mr O’Leary suffered several strong attacks from Mr Higgins and Mr Ganley at an expense to the Yes campaign.
TNS MediaMarket spokesman Dan Halliwell said: “Both sides have employed controversial and aggressive tactics to impact column inches within the newspapers, and there is no doubt that there is a greater public interest as a result.”
“Only time will tell if the efforts of both sides are reflected in the outcome, we look forward to seeing the results.”








Next Thursday 

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