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  • Nudity, magazines and plus-size models

    May 21, 2012 @ 7:30 am | by Rosemary Mac Cabe

    Candice Huffine, a plus-size model with Ford, is on the cover of the latest issue of S Moda, in, well, nothing. It’s not a particularly great departure for the plus-size genre; in the past few years we’ve seen several plus-sized models be “embraced” by the mainstream fashion press, but their access to the annals of fashion magazines has been largely restricted to burlesque, boudoir-esque shoots with the women wearing very little or, more often than not, nothing at all. What’s it all about?

    There’s no doubt that Huffine looks adorable, but the fact that the emphasis in most of these shots is on her, rather than the clothing – which, when it exists, resembles several items one could pick up in one’s local American Apparel, rather than the high-end fashions usually sported by the more diminutive clothes horses. It seems that high fashion can only accept the larger lady if her body is in the spotlight. While “regular” models are there to show off the clothes, with minimal attention given to their own bodies – a great example of this is the fact that Vogue regularly exposes nipples in its editorials, but never at the expense of the couture’s limelight – plus-sized models’ bodies need to be discussed, lest they become the proverbial elephant on the page.

    The other issue here is that – and this may be a subject of personal opinion – the clothes don’t actually look good. S Moda, as a plus-sized woman, I will tell you that it’s not all that difficult to find flattering clothing. Oversized knits are not our friends – and black peep-toe pumps? How much more pedestrian can we get? It’s as if the team at S Moda was forced into featuring Huffine – I’d imagine their discussion went a little like this. “So, we have to do the plus-sized model?” “Yeah.” “What’ll we dress her in?” “Who cares? Let’s do a nude shot, a few underwear shots and for the rest of it … nyeh. She won’t be able to sell the clothes anyway.”

    I’m not a campaigner for plus-sized models – nor am I a purist when it comes to editorials. I would love to see women of all shapes and sizes represented on the pages of the high-end glossies I spend my hard-earned salary on, and I would imagine that advertisers would like that too, especially if a recent study, that showed that people are not more likely to buy clothes modelled by ultra skinny models, is anything to go by.

    More than anything else, I would like models to appear healthy and happy – there is something almost impersonal about a model seen on the shiny pages of magazine print that reminds me of thoroughbred horses. I want them hale and hearty, shiny and nourished, but I don’t want them divided into two very distinct tracts: the ultra-thin super and the novelty plus-size, who can only be viewed in terms of her sexuality and “womanliness”.

    What do you think? Please, share your thoughts below – but let’s not allow this to descend into a discussion about how skinny = bad and real women = plus size. We’re all real women and whatever our body shapes are, they’re ours; women’s bodies are no one’s properties but their own. I just wish that the fashion world would take that on board.

    P.S. If you fancy seeing what I have to say about dressing bodies of all shapes, check out this week’s Xposé on TV3 at 6pm or on 3E at 6.30pm.

  • An update from casa Karl

    May 16, 2012 @ 1:30 pm | by Rosemary Mac Cabe

    So, in case you’ve been hiding from the world for the past week, I’m here to tell you that Kaiser Karl has, indeed, been most busy, between showing Chanel’s 2013 Cruise collection in Versailles to shooting the lookbook for Cruise starring Cara Delevingne and coming out with a sumptuous, maharajah-themed advertising campaign for pre-Fall 2012. First? The lookbook:

    I’m really unsure how I feel about this – while I love the interlocking C motif facial appliqué (so very noughties Marilyn) and the metallic shoes, I’m kind of over the candyfloss hair and I dislike the whole dolly vibe. How about you?

    On the other hand, I am all about the advertising campaign, which is just gorgeous.

  • Take another look – Burger King as you’ve never seen it

    March 30, 2012 @ 6:24 pm | by Rosemary Mac Cabe

    I seriously need to stop reading the internet – at this rate I’ll be working all night on blog posts and God knows what else! Check out Burger King’s new direction – what do you think? It’s better than this, anyway!

  • Louis Vuitton S/S 2012 campaign

    March 1, 2012 @ 10:30 am | by Rosemary Mac Cabe

    I usually try not to post too often about one brand (you’ll see I’ve even given up on the non-stop Asos love) – so this is a little unorthodox, given last week’s post on Louis Vuitton‘s S/S accessories ranges. But I just loved this campaign so much that I felt it was worth posting in full.

    Doesn’t Poppy Delevigne look disgustingly beautiful? Plus, this campaign does everything a good advertising campaign should: it makes me yearn for the life we see, lived through the images. It doesn’t necessarily make me think, “wow, I must have that bag”, it makes me think, “wow, I must have that life”. Check out the rest of the pics after the jump! (more…)

  • Ashton Kutcher and Alessandra Ambrosio in new Colcci campaign

    February 28, 2012 @ 8:30 am | by Rosemary Mac Cabe

    I don’t know why, but this picture makes me feel a bit nauseous. Perhaps it’s because it looks as if they’re maybe-having-a-tryst or maybe-spying-on-their-neighbour or maybe-giving-each-other-massages with all their clothes on or, more worryingly, perhaps they are indulging in a spot of frottage (link perhaps NSFW)*. Still, here they are. Rubbing up against one another in the new Colcci campaign. Sexy? Unsexy? For the life of me I can’t decide but it does make me want to go check out what my neighbours are at.

    * I remember my sheer delight the day I read what frottage was in Shout magazine. Oh, they were surely simpler times.

  • Edun S/S 2012 campaign

    February 27, 2012 @ 8:30 am | by Rosemary Mac Cabe

    I don’t think I’ve written about Edun before – the ethical brand founded by Ali Hewson and currently designed by Sharon Wauchob – but I remember, when I worked in Brown Thomas, that there was this amazing crisp cotton Edun dress that was top of my payday list. I just changed my mind when I realised it was too short for workwear, so I wouldn’t get my full staff discount. Sob!

    I haven’t thought about Edun since then, but this spring/summer campaign from the brand has them at the forefront of my consciousness. I love this blend of nature and fashion – it’s such a beautiful, fashion way of presenting an ethical brand, without shoving any of its environmental credentials down your throat.

    This model, whose name I have entirely forgotten, also opened for Burberry just this past week. Talk about making great waves …

    Have you ever bought anything from Edun? Is it a brand you like?

    PS It’s wedding week on Fash Mob! Which basically means I’ll be posting lots of wedding-y things along with stuff such as this post, which is not really about weddings but has a guy and a girl kissing / generally being romantic and therefore could be construed to be weddingy. So. Yeah.

  • Juicy Couture S/S 2012 campaign

    February 15, 2012 @ 12:00 pm | by Rosemary Mac Cabe

    Just when you thought Juicy Couture was all velour tracksuits

    Loving this old Hollywood glamour. Is Juicy somewhere you’d consider looking when you’re on the sartorial scavenger hunt?

  • Sonia Rykiel gets on her bike for S/S

    February 10, 2012 @ 7:30 am | by Rosemary Mac Cabe

    It’s uncanny, the similarity between Sonia Rykiel‘s S/S campaign imagery and the vision passersby will have been greeted with this morning as I pedalled into work. Uncanny!

  • River Island S/S 2012 ad campaign by Ellen von Unwerth

    February 6, 2012 @ 7:30 am | by Rosemary Mac Cabe

    IT’S MY BIRTHDAY! And now that I’ve got that out of the way …

    River Island has really brought out the big guns with its S/S ad campaign images, shot by world-renowned photographer (yes, I sound like Tyra Banks), Ellen von Unwerth. The shots are super glossy and stylised, reminiscent of campaigns of the 1980s, Versace, Miami beach parties and neon, neon, neon – and so arresting, to boot. This shot especially is one of my favourites; it caught my eye in a glossy magazine the other day and I literally sat looking at it for a good 10 minutes wondering on whose lips the lipstick had started off.

    The rest of the images are no less mesmerising – and, as Disneyrollergirl pointed out, high-street brands are using high-impact (and high-budget) advertising campaigns to prove their fashion heft in an unsure market.

    What’s also brilliant about these shots is that, despite the very visible River Island branding, the items on display look much more expensive than the brand itself – which is a sign that somebody (or everybody?) is doing something right.

    Lush, don’t you think? (And no: the socks-with-heels look is not for everyone. I must have tried it now approximately 10 million times, and to less than no avail.)

  • Lea Michele for Candie’s

    January 30, 2012 @ 4:30 pm | by Rosemary Mac Cabe

    And so, young Lea Michele takes her posing nous to the bank in a new ad campaign for Candie’s.

    Thoughts?!

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